https://wonderworksdesign.net/authors/colin-rooney/predictions Colin Rooney's dated predictions on where websites, SEO, AI search, social media and marketing are heading. His own views, marked right or wrong over time. en Sat, 07 Nov 2026 08:00:00 GMT https://wonderworksdesign.net/authors/colin-rooney/predictions/is-seo-deadhttps://wonderworksdesign.net/authors/colin-rooney/predictions/is-seo-deadFri, 06 Nov 2026 08:00:00 GMTColin RooneyStill openYes, SEO is dead the way we know it, because its goal was page one of Google and page one is going. Google is turning into AI Mode: you talk, it answers, and you only get a link if you ask for one. A conversation has room for one or two sources, not ten. My call: AI Mode becomes the default Google, the page of links survives as a switch for a while, and then it goes. Google is turning into AI Mode, and a conversation has no page one to rank on. Why SEO as we know it is dead, and what I got Google's own AI to admit. https://wonderworksdesign.net/authors/colin-rooney/predictions/wordpress-has-a-newcomer-problemhttps://wonderworksdesign.net/authors/colin-rooney/predictions/wordpress-has-a-newcomer-problemFri, 06 Nov 2026 08:00:00 GMTColin RooneyStill openWordPress still runs about four in ten websites, but it has slipped every month of 2026, and the share went to sites built straight from code, not to Wix or Shopify. The beginners aren't turning up: the questions a newcomer types into Google are falling, and when people wonder about WordPress now, they ask AI. My call: it's gone, or it reinvents itself, which is hard with millions of sites that need to keep working. WordPress fell from 43% to 39.5% of all websites in 2026, and the beginner searches are vanishing. Where the share went, and what I think happens next. https://wonderworksdesign.net/authors/colin-rooney/predictions/welcome-to-the-b2ai-erahttps://wonderworksdesign.net/authors/colin-rooney/predictions/welcome-to-the-b2ai-eraFri, 06 Nov 2026 08:00:00 GMTColin RooneyStill openCanva told 22% of its people their job was changing or going, and the pattern underneath it is one quote: a customer's AI agents routed him around Canva without anyone deciding to. The AI agent now goes on your ideal client sheet. It isn't the end user, the human is, but it does the legwork, and it wants one thing from you: the correct information, easily. Canva cut 22% of its people the week AI agents were already routing around it. Why the AI agent now belongs on your ideal client sheet, and what it wants. https://wonderworksdesign.net/authors/colin-rooney/predictions/recommended-isnt-bookedhttps://wonderworksdesign.net/authors/colin-rooney/predictions/recommended-isnt-bookedFri, 06 Nov 2026 08:00:00 GMTColin RooneyStill openAI used to tell your customer who to call. Now it's starting to make the call, and if it can't book you, it books the next one. My call: within a year it's booking for real in Europe too. Google's AI Mode now books plumbers, tables and tickets, and ChatGPT, Claude and Grok are learning to buy. If AI can't book you, it books someone else. https://wonderworksdesign.net/authors/colin-rooney/predictions/is-bulgaria-behind-on-ai-searchhttps://wonderworksdesign.net/authors/colin-rooney/predictions/is-bulgaria-behind-on-ai-searchWed, 04 Nov 2026 08:00:00 GMTColin RooneyStill openBulgarians already ask AI, as fast as Americans did. Bulgarian businesses haven't started asking how to show up in it. America went panic, tricks, then measuring in about eighteen months, and my call is that Bulgarian businesses start in 2027, in the same order. Bulgarians took to ChatGPT as fast as Americans, but Bulgarian businesses are where the US was in early 2025. Here's what comes next, and roughly when. https://wonderworksdesign.net/authors/colin-rooney/predictions/half-a-trillion-dollars-we-dont-clickhttps://wonderworksdesign.net/authors/colin-rooney/predictions/half-a-trillion-dollars-we-dont-clickTue, 03 Nov 2026 08:00:00 GMTColin RooneyStill openGoogle lost half a trillion dollars and Reddit lost 29% in the same 48 hours, for the same reason: we don't click anymore, we ask. Google lost $500 billion in a day and Reddit 29% the next, both from AI answers. Why I think we don't click anymore, and what it means for Reddit and you. https://wonderworksdesign.net/authors/colin-rooney/predictions/long-live-the-ai-warshttps://wonderworksdesign.net/authors/colin-rooney/predictions/long-live-the-ai-warsThu, 22 Oct 2026 08:00:00 GMTColin RooneyStill openChatGPT pieces you together from whatever it finds. This would let you tell it yourself. ChatGPT's app code shows a button to claim your business on ChatGPT, with an ID check to prove it's yours. Why I think it's coming, and why Google loses. https://wonderworksdesign.net/authors/colin-rooney/predictions/you-cant-bullshit-aihttps://wonderworksdesign.net/authors/colin-rooney/predictions/you-cant-bullshit-aiFri, 16 Oct 2026 08:00:00 GMTColin RooneyStill openHonesty becomes the superpower. Every SEO hack worked until Google said no. Now AI can be poisoned with a few planted words, Google calls it spam, and I think honesty finally wins. https://wonderworksdesign.net/authors/colin-rooney/predictions/google-wont-be-kodakhttps://wonderworksdesign.net/authors/colin-rooney/predictions/google-wont-be-kodakFri, 16 Oct 2026 08:00:00 GMTColin RooneyStill openGoogle had more to lose than anyone, and built it themselves. Kodak buried the digital camera, Blockbuster turned down Netflix and Nokia laughed at the iPhone. Why I think Google built the thing that could have killed it. https://wonderworksdesign.net/authors/colin-rooney/predictions/i-dont-need-a-website-thats-what-chatgpt-is-forhttps://wonderworksdesign.net/authors/colin-rooney/predictions/i-dont-need-a-website-thats-what-chatgpt-is-forThu, 15 Oct 2026 08:00:00 GMTColin RooneyStill openFewer visitors, more important than ever. Do you still need a website if people just ask ChatGPT? Where ChatGPT gets its information, how Bulgaria spells it, and what I found when I tested us. https://wonderworksdesign.net/authors/colin-rooney/predictions/seo-named-after-something-nobody-doeshttps://wonderworksdesign.net/authors/colin-rooney/predictions/seo-named-after-something-nobody-doesThu, 15 Oct 2026 08:00:00 GMTColin RooneyStill openKeywords moved from the person to the machine. Why SEO is named after something nobody does anymore, the AEO and GEO alphabet soup in plain English, and why answerability is what matters now.