--- title: "Wonder Works Case Study: Three Websites, Tested on Us First" description: "Three websites in ten months, rebuilt on purpose. How we test what we believe comes next for search on our own site, and what ChatGPT says about us now." url: https://wonderworksdesign.net/portfolio/wonder-works language: en bulgarian: https://wonderworksdesign.net/bg/portfolio/wonder-works updated: 2026-10-29 publisher: Wonder Works (Wonder Works Design Ltd), Blagoevgrad, Bulgaria --- [Work](https://wonderworksdesign.net/portfolio)Wonder Works Case study · Wonder Works · Blagoevgrad · Dec 2025, ongoing # Three websites in ten months. We test everything on ourselves first. Our own website is our first client. We've rebuilt it three times in ten months, and that's on purpose: every idea we bring to a client's site, we try on ours first, in public, with the results dated. We spend less time on old-style SEO than most agencies would, because we don't think a list of ten blue links is where search is heading. It still matters for your business today, and we do it properly for every client who needs it. On our own site we build for tomorrow: a website that AI assistants can read, quote and use. Here's what changed, and what happened. - **3** websites in ten months, each one rebuilt on purpose - **1st** on ChatGPT and Perplexity for „маркетинг агенция Благоевград" (marketing agency Blagoevgrad), 29 October 2026 - **130** of our pages in Google's index, in English and Bulgarian - **7** tools AI assistants can use on our site, since 29 October 2026 ## What changed each time? 1. **Site 1**Dec 2025 to Jul 2026 ### Dark, cinematic, the two of us on the front page. Built fast to get us started, with a line we still like: we don't market your business, we make people trust it. It taught us the first lesson the hard way: every page had the same title and description, so to Google our whole site looked like one page wearing different clothes. ![Our first website, December 2025 to July 2026: dark and cinematic, the two founders either side of the line We don't market your business. We make people trust it.](https://wonderworksdesign.net/media/library/ww-site-1.webp) 2. **Site 2**Jul to Oct 2026 ### Loud orange, the price on the front page, an AI on duty. Bilingual, with the monthly price up front, pages prepared for search engines before they reached the browser, the business facts in machine-readable form and an AI chat assistant. ChatGPT started recommending us in English. The lesson: we were still building on someone else's platform, and every change waited on it. ![Our second website, July to October 2026: bright orange with the line We make your business relevant, the monthly price on the front page and an AI chat assistant.](https://wonderworksdesign.net/media/library/ww-site-2.webp) 3. **Site 3**Since 3 Oct 2026 ### Our own code, built for the people and the machines. Built from scratch on our own code, every page written natively in English and Bulgarian, with its own editor. Every page carries a plain-text copy for AI, the business facts and prices in the form Google and AI read, and since 29 October, tools AI assistants can use directly. Google's speed test gives the home page full marks, and 58 pages were improved in a single day on 22 October. ![Our third website, live since 3 October 2026: the Wonder Works home page with the founders, the prices and the services in English and Bulgarian.](https://wonderworksdesign.net/media/library/ww-site-3.webp) ## Why do we spend less time on old-style SEO? Because we don't think the future of search is a page of ten blue links. More and more often people ask an assistant, and the assistant answers with a business or two, read straight from websites that are built to be understood. Traditional SEO still matters for your business today, and we do it properly for every client who needs it. On our own site, though, we build for where we believe search is going and test it on ourselves first, in public, with the results dated. What works goes into our clients' sites. What doesn't, you never pay for. That's the whole idea behind [the Lab](https://wonderworksdesign.net/lab). ## What does AI say about us now? We ask the AI assistants the same question a business owner in our town would ask. Before the move to our own site, ChatGPT didn't mention us at all. Now ChatGPT and Perplexity both name us first, and quote our own Bulgarian pages to do it. Gemini doesn't name us yet, so that's the next test. What does AI say about us now? Question ChatGPT, 28 Sep**0** of 1 ChatGPT, 29 Oct**1** of 1 Perplexity, 29 Oct**1** of 1 Gemini, 29 Oct**0** of 1 „маркетинг агенция Благоевград" (marketing agency Blagoevgrad) not named **1st** place in the answer **1st** place in the answer not named Asked in Bulgarian with web search on. The number is where Wonder Works came in the answer. ## What does an AI assistant see when it visits? People see our home page. An AI assistant reads something else: a clean copy of the same page in plain text, our business facts and prices in a form it can't misread, and a short list of tools it can use to answer a question about us without guessing. Scroll and watch one turn into the other. What AI assistants read ``` --- title: "Marketing Agency in Bulgaria: Brand, Website and AI Search" url: https://wonderworksdesign.net/ language: en bulgarian: https://wonderworksdesign.net/bg publisher: Wonder Works (Wonder Works Design Ltd), Blagoevgrad, Bulgaria --- # We're Colin and Neli, Wonder Works. - [Brand **€490 or €990**](/services/branding) - [Website **€500**](/services/web-design) - [Marketing **€1,500 a month, at most**](/services) - [Google & AI Search **€400 a month**](/services/seo) { "@type": "ProfessionalService", "name": "Wonder Works", "address": "Blagoevgrad, Bulgaria", "makesOffer": [ ... ] } Tools an AI assistant can use here: get_prices · list_services · list_case_studies list_lab_experiments · search_articles search_our_pages get_business_details · get_contact_options ``` What people see ![Our third website, live since 3 October 2026: the Wonder Works home page with the founders, the prices and the services in English and Bulgarian.](https://wonderworksdesign.net/media/library/ww-site-3.webp) The real plain-text copy of our home page, shortened, and the real names of the eight tools. ## Where can you see the experiments? - ![The Lab heroine, an android in violet armour with the orange Wonder Works W](https://wonderworksdesign.net/media/lab-heroine.webp) ### [The Lab](https://wonderworksdesign.net/lab) Every experiment we run on our own site, dated, with the numbers updated as they come in. - ### [We switched on WebMCP](https://wonderworksdesign.net/lab/webmcp) The first experiment: eight read-only tools AI assistants in Chrome can use on our site. - ### [How to add WebMCP to your website](https://wonderworksdesign.net/worth-knowing/how-to-add-webmcp-to-your-website) The step by step guide, so you can do it on your own site. - ### [Google & AI search](https://wonderworksdesign.net/services/seo) The same work, done for your business: €400 a month. ## What happens to what we learn here? It goes into client work, once it has earned its place. On 13 October we rebuilt how darleys.com is served to Google the same way as our own site, every page as its own page with the menus as real text, and in the next two weeks clicks from Google to Darleys more than doubled, from 661 to 1,410. Read [the Darleys case study](https://wonderworksdesign.net/portfolio/darleys-brasserie). The new website for [Kato Edno Vreme](https://wonderworksdesign.net/portfolio/kato-edno-vreme) is being built the same way now. ## Questions ### Why has Wonder Works rebuilt its own website three times? Because our own site is where we test things before we bring them to clients. Each version taught us something real, about how Google reads a site, about building on someone else's platform, and about what AI assistants need, and each lesson went into the next one. ### Does Wonder Works still do traditional SEO? Yes, for every client who needs it. It still matters for most businesses today. On our own site we spend more of our time on what we think comes next: being the answer AI assistants give. ### Can AI assistants use the Wonder Works website? Yes. Since 29 October 2026 our site offers eight read-only tools that AI assistants in Chrome can use through WebMCP: prices, services, case studies, Lab experiments, article search, a search across all our pages, business details and contact options. Every page also has a plain-text copy written for AI. ### Does Wonder Works use AI to build websites? Openly. AI runs a big part of how we work, from code to research, on the latest Claude and Codex models, and it's a large part of why we can build, rebuild and test this quickly and stay affordable. The decisions, the checking and the creative thinking are ours. ## Want your site built for tomorrow? [Website, €500](https://wonderworksdesign.net/services/web-design)[Google & AI Search, €400 a month](https://wonderworksdesign.net/services/seo)[See the Lab](https://wonderworksdesign.net/lab) [Next: Lab](https://wonderworksdesign.net/lab)