---
title: "Worth Knowing: Marketing & AI Search | Wonder Works"
description: "Plain, practical answers on marketing, AI search, social media and running a business in 2026, with real numbers from real clients and dated sources."
url: https://wonderworksdesign.net/worth-knowing
language: en
bulgarian: https://wonderworksdesign.net/bg/worth-knowing
publisher: Wonder Works (Wonder Works Design Ltd), Blagoevgrad, Bulgaria
---
# Answers worth finding.

Worth Knowing is Wonder Works' library of plain, practical answers about marketing, AI search, social media and running a business in 2026, written by the people doing the work, with real numbers from real clients. Each piece answers one real question, carries its dates honestly, and gets updated when the world changes.

AllFound by AIInterest mediaRunning the business

## Found by AI · how search works now

-   Published Oct 2026 · By Colin Rooney

    ### [How to Add WebMCP to Your Website](https://wonderworksdesign.net/worth-knowing/how-to-add-webmcp-to-your-website)

    WebMCP lets AI assistants ask your website for prices and details directly. The full method from our own setup, with the code and the mistakes to avoid.

-   Published Oct 2026 · By Colin Rooney

    ### [SEO, GEO, AEO and the Rest, Explained in Plain Words](https://wonderworksdesign.net/worth-knowing/jargon-buster)

    Every term you are likely to hear about Google and AI search, from SEO and GEO to AI Mode, agent ready and llms.txt, and what each one means for a business.

-   Published Sept 2026 · By Colin Rooney

    ### [How to Claim and Fill In Your Google Business Profile](https://wonderworksdesign.net/worth-knowing/how-to-claim-google-business-profile)

    Claiming your Google Business Profile is free. How to check who owns it, pass verification first time, and fill in the fields Google uses to rank you locally.

-   Published Aug 2026 · By Colin Rooney

    ### [Something Might Be Blocking AI From Your Website And You Cannot See It](https://wonderworksdesign.net/worth-knowing/is-ai-blocked-from-your-website)

    How to check whether GPTBot and ClaudeBot can reach your site, what to ask your host in writing, and what Cloudflare changed on 15 September 2026.

-   Published Aug 2026 · By Colin Rooney

    ### [Your Google Business Profile Is Now Your Homepage For AI](https://wonderworksdesign.net/worth-knowing/google-business-profile-ai-search)

    Google's citation share inside AI Mode rose 8.4 times between April and June 2026, mostly through Business Profile cards.

-   Published Jun 2026 · By Colin Rooney

    ### [You Can Finally See If AI Search Is Mentioning Your Business](https://wonderworksdesign.net/worth-knowing/see-if-ai-search-mentions-your-business)

    Google's new AI performance data, and what to check first.

-   Published Jun 2026 · By Colin Rooney

    ### [The Ultimate Guide to Generative Engine Optimization (GEO) in 2026](https://wonderworksdesign.net/worth-knowing/ultimate-guide-to-geo)

    How to be the answer AI gives, not the link it skips.

-   Published Mar 2026 · By Colin Rooney

    ### [Your Website Is Probably Invisible to ChatGPT. Here's Exactly Why, and What You Can Do About It.](https://wonderworksdesign.net/worth-knowing/website-invisible-to-chatgpt-why-and-how-to-fix)

    Seven reasons AI can't read your site, and free fixes for each.


## Interest media · social in 2026

-   Published Oct 2026 · By Colin Rooney

    ### [Is Meta Verified Worth It for a Business?](https://wonderworksdesign.net/worth-knowing/meta-verified-for-business)

    What the paid badge costs, what it changes and what it does not, and why some Facebook Pages now face a two-links-a-month limit.

-   Published Sept 2026 · By Colin Rooney

    ### [How Long Does It Take for a Restaurant's Social Media to Start Working?](https://wonderworksdesign.net/worth-knowing/how-long-until-restaurant-social-media-works)

    There's no honest week number. What to watch at each stage instead: views from strangers, sends, messages and covers, and when it's fair to change course.

-   Published Apr 2026 · By Colin Rooney

    ### [Is Social Media Dead? What Changed, and the Plan for Local Businesses](https://wonderworksdesign.net/worth-knowing/social-media-is-dead-interest-media-local-business-2026)

    What changed in 2025 and 2026, why links now cost money, and the trust plan that grows local businesses.

-   Published Mar 2026 · By Colin Rooney

    ### [Your Most Expensive Post Is Probably Your Worst Performer](https://wonderworksdesign.net/worth-knowing/raw-authentic-social-media-content-2026)

    Polished brand content is losing to raw, unfiltered posts. Here's what the data says.

-   Published Mar 2026 · By Colin Rooney

    ### [The Billion-Dollar Visual Advantage Is Now Within Every Brand's Reach](https://wonderworksdesign.net/worth-knowing/ai-image-video-tools-2026-small-business-brand)

    AI image and video tools have collapsed the production cost barrier. What that means for your brand.


## Running the business · the unglamorous bits

-   Published Oct 2026 · By Colin Rooney

    ### [PHP2Shell: Is Your Business Website Affected, and What to Do Today](https://wonderworksdesign.net/worth-knowing/php2shell-is-my-website-affected)

    A serious flaw in PHP, behind millions of sites including every WordPress site. How to tell where you stand and exactly what to ask your host.

-   Published Oct 2026 · By Colin Rooney

    ### [How Much Does a Website Cost in 2026?](https://wonderworksdesign.net/worth-knowing/how-much-does-a-website-cost)

    Ours is €500, one price. What it includes, what it doesn't, and the questions to ask before you order any website.

-   Published Aug 2026 · By Colin Rooney

    ### [Can You Still Ask Customers for a Google Review? What the April 2026 Rules Actually Say](https://wonderworksdesign.net/worth-knowing/can-you-still-ask-customers-for-google-reviews)

    Google banned on premise pressure and staff review quotas in April 2026. What is still allowed.

-   Published Aug 2026 · By Colin Rooney

    ### [Euro Only Pricing Since 9 August 2026: What Bulgarian Businesses Need to Get Right](https://wonderworksdesign.net/worth-knowing/euro-only-pricing-bulgaria-9-august)

    Dual lev and euro display ended on 8 August 2026. What must show euro now, and how to reprice honestly while price rises are still checked until August 2027.

-   Published Jul 2026 · By Colin Rooney

    ### [Marketing a Bansko Restaurant, Bar or Hotel Through the Season](https://wonderworksdesign.net/worth-knowing/marketing-a-bansko-restaurant-through-the-season)

    Restaurants in Bansko live four months of the year and go silent the other eight. That is backwards. What a seasonal venue should actually do in the off season, from a hospitality operator.

-   Published Jun 2026 · By Colin Rooney

    ### [How We Built Wonder Works From an Idea to a Business in Under a Year](https://wonderworksdesign.net/worth-knowing/how-we-built-wonder-works-design-in-under-a-year)

    The honest founder story, failures included.

-   Published Mar 2026 · By Colin Rooney

    ### [Run a Brand Audit Before You Spend Another Euro on Marketing](https://wonderworksdesign.net/worth-knowing/brand-audit-before-spending-on-marketing)

    The free hour that saves the wasted thousands.

-   Published Mar 2026 · By Colin Rooney

    ### [Why Your "Frankenstein" Business is Leaving Money on the Table](https://wonderworksdesign.net/worth-knowing/frankenstein-business-leaking-money)

    What disjointed branding costs a business, and how to fix it.

-   Published Dec 2025 · By Colin Rooney

    ### [Thinking of a WordPress Website? What Businesses Learn Later](https://wonderworksdesign.net/worth-knowing/thinking-of-a-wordpress-website-what-businesses-learn-later)

    What plugins, security patches and upkeep cost a WordPress site over time, and why we build without it.


## Questions

### How often does Worth Knowing publish new posts?

Worth Knowing, the Wonder Works library, gets a new post when we have something real to say rather than on a fixed schedule, and older posts are updated when the facts they rely on change. Every post shows the date it was published and the date it was last updated.

### Is Worth Knowing written in Bulgarian too?

Yes. Every post in Worth Knowing has a Bulgarian edition at /bg/worth-knowing, and six posts exist only in Bulgarian, answering questions Bulgarian businesses ask.

### Can I ask Wonder Works a question that Worth Knowing hasn't answered?

Please do. The best pieces in this library started as a client's question. Email it to colin@wonderworksdesign.net, no forms, remember.

[Next: Contact](https://wonderworksdesign.net/contact)
