We're Colin and Neli Rooney, married, and the whole of Wonder Works.

Running a business is hard. Properly hard. Anyone who does it, any size, any trade, has our respect before they've said a word. That's the reason this company exists. We genuinely love helping people build things. It's what gets us up in the morning.

Colin has been an entrepreneur his whole working life: real successes and multiple failures, with no interest in hiding either, because the failures did most of the teaching. Neli thinks differently and sees what others walk past. Together we just work, which is handy, because we're also married. Two very different minds and a shared obsession with growing businesses through genuine stories built around real people.

We're both students of hospitality, the industry where "people first" isn't a value on a poster, it's the only way to survive a Saturday night. You can't fake your way through a full restaurant. That training never leaves you.

Then we watched the world change. The old marketing (pressure selling, tricks, manipulation) was dying. What replaced it is the thing hospitality taught us from day one: honesty, people first, trust earned slowly and kept carefully. For the first time, the way marketing works matched the way we work. We belonged in the new one.

That was the moment. Home was Blagoevgrad, Neli's hometown, and Wonder Works was the obvious next step. So we took it: we started in early 2025 and registered the company in October 2025. Today we work with clients in Bulgaria and the UK, and we keep a cap on client numbers that we refuse to raise.

It starts with a conversation. Some people prefer a call, some prefer to message. Either is fine. But we need to understand your why before anything else. We often hear that the goal is more sales or more money. That's not a why, that's a result. The why is what the result gives you: freedom, security, time with your family, proof that your idea works. Once we understand that, we can build something that actually gets you there.

Every decision we make is backed by research and data. Not opinions, not what we personally like, not what worked five years ago. We test, we measure, we learn from the mistakes and we adapt. Daily.

And we believe in honest, sometimes difficult conversations. If something isn't working, we say so. If your feedback is based on personal preference rather than data, we'll respectfully push back. If we let opinions override research, we can't be accountable for the results. And we need to be accountable. That's what partnership means.