Routes to market · included in every partnership
Where else could your business be selling?
Routes to market is part of every Wonder Works partnership. We look beyond marketing and social media for your next revenue stream: B2B campaigns, partnerships and collaborations, marketplaces like Amazon, eMAG and Glovo, your own online store, wholesale and corporate accounts. If everything you sell goes through one door, we go looking for the others.
- Included in every partnership
- Not sold separately
- Proven with real clients
Updated
Five routes we look for.
When everything you sell comes through the counter, the algorithm or one big client, the whole business hangs on that one point, and you feel it every quiet Tuesday. These are the five routes we look at with every partner, and each one we open adds revenue while making the revenue you already have safer.
Structured outreach and email campaigns that open doors, like the corporate and wholesale channels we built for a Sofia bakery that started with none.
The right collaboration borrows it honestly, co-products, cross-promotions, venues, events.
We assess which ones fit your margins, set up the listings properly, and get you live.
Headless Shopify, built by us, no marketplace fees, your customer data staying yours. Priced per project, and you see the price before we start.
Priced properly so the volume is worth having. (This is where the GP thinking from business support earns its keep.)
We've done this before. Recently.
Пекарна „Като Едно Време" (Sofia)
A bakery selling only over the counter. We opened B2B channels to offices, wholesalers and hotels, and launched Glovo delivery, the announcement reel alone was seen 232,100 times. New revenue routes, from zero.
A decade of unlocking channels
Colin spent a decade doing exactly this inside global hospitality groups: concepts built to attract non-guests, new revenue streams unlocked across Generator's 11 properties and Mad Monkey's 25+. Finding the next route is the oldest muscle we have.
Questions
Why does one sales channel feel so fragile?
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Because it is. If everything comes through the counter, the algorithm, or one big client, your business has a single point of failure, and you feel it every quiet Tuesday. New routes to market do two things at once: they add revenue, and they make the revenue you already have safer. This is the part of marketing nobody posts about, because it isn't content, it's commerce.
Do you run these routes, or just point at them?
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Depends on the route, and we'll tell you which before we start. Campaigns, listings and stores, we build and run them. Partnerships and wholesale relationships, we find them, open the door, build the materials and pricing, and hand you a working relationship, because nobody should outsource a handshake. Either way, what you end up with is a route that's open and working.
Why is this partnership-only?
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Same reason as business support: context. Choosing the right route needs your margins, your capacity, your brand and your ambitions, things we know because we already work with you. A route that doubles a bakery's revenue would sink a jeweller. So we get to know your business first.
What does "routes to market" actually mean?
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Routes to market are every path between your product and someone paying for it. You may be using one or two right now, the shop and the socials. Wonder Works looks for the rest: B2B, partnerships, marketplaces, online stores, wholesale, and opens the ones your numbers support.
Do you actually run the campaigns and stores?
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Wonder Works runs the ones that should be run by us, yes: outreach campaigns, marketplace listings, online stores. Relationships, partnerships and wholesale accounts we open and build with you, because those need your face, not ours.
Can I buy routes to market without a partnership?
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No. Wonder Works only offers routes to market inside a partnership, because picking routes without knowing your margins and capacity is guesswork. It's included in every partnership because that's where it works.
Which marketplaces do you work with?
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Wonder Works works with whichever marketplaces fit your product and margins: Amazon, eMAG, Etsy, Glovo and others. Fit comes first, because a marketplace that takes 30% of a thin margin isn't a route, it's a leak.
How do you decide which route to try first?
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Numbers, then effort. Wonder Works models the margin each route leaves you, weighs the work it takes to open, and starts with the best ratio. It's the same GP thinking we bring to everything.
Related reading
Let's find your next door.
