AUTHOR
Colin Rooney
Co-founder of Wonder Works Design. Strategy and the commercial side. Twenty-five years in hospitality operations across four continents, from trainee chef to global operations director. Now based in Blagoevgrad, Bulgaria, working with clients in the UK, US and Bulgaria.
Colin writes every piece in the Worth Knowing library. He writes about marketing, AI search and running a business in plain English.
Credentials. Twenty-five years operating F&B and hospitality businesses. Fractional operations director for hotels and restaurants. Co-founder of Wonder Works Design since 2024.
Written by Colin
- Can You Still Ask Customers for a Google Review? What the April 2026 Rules Actually SayGoogle rewrote its review solicitation policy in April 2026. What is genuinely banned, what is still allowed, and what most of the coverage got wrong.
- Euro Only Pricing From 9 August: What Bulgarian Businesses Must ChangeMandatory dual lev and euro pricing in Bulgaria ended on 8 August 2026. What to update this week, how to reprice honestly, and how to use the reprint well.
- Your Google Business Profile Is Now Your Homepage For AIGoogle's own citation share inside AI Mode rose 8.4 times by 30 June 2026, almost all of it into Business Profile cards. What to fix, and what we cannot claim.
- Something Might Be Blocking AI From Your Website And You Cannot See ItMost Bulgarian hosts do not publish whether they block GPTBot. How to check your own site, what to ask your host, and the Cloudflare change on 15 September.
- Marketing a Bansko Restaurant, Bar or Hotel Through the SeasonBansko F&B lives four months of the year and goes silent the other eight. That is backwards. What a seasonal venue should actually do in the off season, from a hospitality operator.
- You Can Finally See If AI Search Is Mentioning Your BusinessGoogle's new Search Console report finally shows whether your pages appear in AI Overviews and AI Mode. Here is what changed and what to do about it.
- The Ultimate Guide to Generative Engine Optimization (GEO) in 2026What is Generative Engine Optimization? A practical seven-step guide to GEO from a working marketing agency.
- How We Built Wonder Works Design From an Idea to a Business in Under a YearAn honest founder story from Colin Rooney. What we got wrong, what we got right, and the approach that wins clients across three countries.
- Social Media Died. Interest Media Replaced It. Most Local Businesses Have Not Noticed Yet.Why social media reach collapsed, what Interest Media actually is, and the trust playbook that grows local businesses in 2026.
- Run a Brand Audit Before You Spend Another Euro on MarketingMost marketing budgets fail because they amplify an unaudited brand. The seven point audit you can complete in an hour.
- 9 Things We Built Into Our Website That Got Us Rated 8.5/10 for GEO by ChatGPTThe exact nine things we built into wonderworksdesign.net to be cited by ChatGPT, Perplexity and Google AI Overviews.
- Why Your "Frankenstein" Business is Leaving Money on the TableMarq found consistent brand presentation can raise revenue by up to 33%. Here is the science behind the Frankenstein Effect and how to fix it.
- The Billion-Dollar Visual Advantage Just Became Free. Are You Still Looking Amateur?AI image and video tools in 2026 have collapsed the production cost barrier forever. Here's what exists right now, and what it means for your brand.
- Your Website Is Probably Invisible to ChatGPT. Here's Exactly Why, and What You Can Do About It.Over 800 million people use ChatGPT weekly. Learn the 7 reasons your website is invisible to AI search tools and actionable fixes you can implement today, for free.
- They All Said the Same Thing, Right Before They DisappearedKodak invented the digital camera and buried it. Blockbuster laughed at Netflix. Nokia stood still. The pattern of dismissing new technology always ends the same way.
- Your Most Expensive Post Is Probably Your Worst PerformerPolished brand content is losing to raw, unfiltered posts. Here's what the data says about why authenticity is outperforming production value on social media in 2026.
- Thinking of a WordPress Website? What Businesses Learn LaterThinking of a WordPress website? Learn why many businesses outgrow WordPress, including plugin issues, security risks, and hidden maintenance costs.
- Organic Social Media for Small Business: Why It Still WorksSmall business owner? Learn why organic social media is essential for building trust, attracting the right customers, and achieving sustainable growth without constant ad spend. Practical advice from Wonder Works Design.