Branding & visual identity · €490 or €990
Anyone can make you a logo. We build brands that know why they exist.
Wonder Works builds brands in two packages. Brand essentials, for €490, gives a new business its logo set, colours, fonts and a one-page guide, ready for a sign, a menu and a website. The full brand system, for €990, starts with a founder workshop and a manifesto page, your why, before anything gets drawn, then adds naming if you need it, the full logo system with usage rules, colour with the psychology behind it, typography, photography direction, and your brand voice and tone in English and Bulgarian, all in a brand book any printer, developer or designer can use.
- Brand essentials €490, full brand system €990
- A brand book any printer, developer or designer can use
- Voice and tone in EN and BG with the full system
Two packages, side by side.
Only need a logo? Logo design is Brand essentials, €490: the concepts, the logo set, colours, fonts and a one-page guide.
Brand essentials · €490
- A conversation about your business first (yes)
- Two or three logo concepts, the thinking explained (yes)
- The logo set: main logo, small icon, one-colour versions (yes)
- Colours and fonts for screen and print (yes)
- A one-page guide, profile pictures and a business card (yes)
- The founder workshop and manifesto (no)
- Naming (no)
- Voice and tone in English and Bulgarian (no)
- The brand book and usage rules (no)
Full brand system · €990
- Everything in Brand essentials (yes)
- The founder workshop and manifesto, your why (yes)
- Naming, if you need it (yes)
- The full logo system with usage rules (yes)
- Colour psychology and photography direction (yes)
- Voice and tone in English and Bulgarian (yes)
- The brand book (yes)
Both prices are agreed before we start, and so is the date.
The anatomy of a Wonder Works brand kit
All eight come with the full brand system. Brand essentials covers the concepts, the logo set, colour and type.
your why, on page one. The story, the one idea you own, and what you won't do.
if you need it. The name, the reasoning, the domain check.
multiple logo directions, each with its strategy explained. You choose with reasons, not vibes.
primary, secondary, submark, favicon. Every mark with usage rules: where it lives, how it behaves, what it never does.
a named palette with hex, print values and the meaning behind every choice.
typefaces chosen to argue for you, with the pairing logic written down.
what your brand's images look like, so every future photo fits.
how your brand speaks, in English and Bulgarian. Words are identity too.
Brands we've built (with the reasoning attached)
The Brasserie at Darleys (UK), "Fire & Water"
a relaxed-luxury rebrand of a fine-dining institution, full system from wax seals to website. Six months on: Facebook impressions up 229% and website visitors up 316%, all organic.
Wine & Rose (Sofia)
a museum of Bulgarian wine and rose that came to us with no name at all. We named it Wine & Rose, and the shortlist also had Petal & Pour, Sip & Scent and Bloom & Barrel. Read the Wine & Rose story.
Като Едно Време (Sofia)
a bakery brand built on nostalgia, naming, identity and voice that took a new business past a million organic video views in its first five and a half months.
Sofia Hair Summit (Sofia)
an event identity with four strategic logo concepts presented, the launch did 10× organic reach in 96 hours.
Naming
We named Wine & Rose, a museum of Bulgarian wine and rose in Sofia, and the shortlist there had Petal & Pour, Sip & Scent and Bloom & Barrel.
- Petal & Pour
- Sip & Scent
- Bloom & Barrel
- Wine & Rose✓ the one
Before we design anything
A logo is a mark. A brand is a system with a reason. The mark is maybe 10% of it, behind it sits how you speak, what colours mean, which typeface argues for you, how the identity behaves on a shopfront and in a 32-pixel browser tab, and the one idea you want to own in a customer's head. When people say "we need a logo," what their business actually needs is the system, and that's what we build.
Because 2026 made competent design free. AI can generate a clean logo in seconds, for you and for every competitor you have, and they'll all look eerily similar. Sameness is now the disease. The one thing AI cannot generate is why YOU exist: the story only you have, the thing you refuse to do, the single idea your brand owns.
So before we design anything, we run a founder workshop, why you started, what you'd never sell, what you want to be known for, and we distil it into a manifesto page at the front of your brand kit. Every design decision that follows has to answer to that page. A brand kit without a why is a costume. With one, it's a character.
Yes. And it will design your competitor's identical one five minutes later. AI is trained on what already exists, so it produces the average of everything, competent, clean, and instantly forgettable. Distinctiveness is the only moat left, and it comes from choices an algorithm won't make: restraint, intentional imperfection, a real story, a colour rule you refuse to break. Those are the choices we make with you.
Related reading
Questions
How much does branding cost?
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Brand from Wonder Works comes in two packages. Brand essentials costs €490: two or three logo concepts with the thinking explained, the logo set, colours and fonts for screen and print, a one-page guide, profile pictures and a business card. The full brand system costs €990 and adds the founder workshop and manifesto, naming if you need it, the full logo system with usage rules, colour psychology, photography direction, your voice and tone in English and Bulgarian, and the brand book. The price is agreed before we start.
How much does a logo cost?
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At Wonder Works a logo costs €490, as part of Brand essentials: two or three logo concepts with the thinking explained, the logo set (main logo, small icon and one-colour versions), colours and fonts for screen and print, a one-page guide, profile pictures and a business card. The full brand system, €990, adds the full logo system with usage rules. The price is agreed before we start. More on logo design.
How long does a brand take?
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A Wonder Works brand is ready when you need it. We agree the date with you before we start, and if we can't hit it, we tell you well in advance. Rebrands of complex businesses can take a little longer, and we'll tell you exactly before we start.
Do I need branding, or just a logo?
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If you only ever plan to put a mark on a sign, a logo might do. If your business will ever have a website, social media, packaging, menus or staff, you need the brand system, because every one of those places asks a question a logo alone can't answer.
What's the difference between a rebrand and a refresh?
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A refresh keeps your why and modernises the clothes: colour, type, mark. A rebrand questions everything, usually because the business changed. We'll tell you honestly which one your business needs, and sometimes it's the cheaper one.
What do I actually receive from a Wonder Works brand?
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With the full brand system you receive the brand book (a designed book like the ones above), every logo file in every format you will ever be asked for, colour codes for print and screen, font files and licences, and the manifesto. With Brand essentials you receive the logo set in every format, the colour codes, the fonts and a one-page guide. Either way it is yours, forever, and we only ask if we can show the work.
Can you also name my business?
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Yes. Wonder Works names businesses, with the reasoning and a domain check, as part of the full brand system when you need it, like we did for Като Едно Време, a bakery in Sofia. We also named Wine & Rose, a museum of Bulgarian wine and rose in Sofia, and the shortlist there had Petal & Pour, Sip & Scent and Bloom & Barrel.
What is corporate identity, and what goes in a brand book?
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Corporate identity, or visual identity, is everything that makes a business recognisable at a glance: the logo system, colour, typography and photography, used the same way everywhere. With the Wonder Works full brand system, €990, it is written up in a brand book: the manifesto, the name if we chose it together, the logo system (primary, secondary, submark, favicon) with usage rules, a named palette with hex and print values, the typefaces with their pairing logic, photography direction, and your voice and tone in English and Bulgarian.
Let's find your why.
