Answers worth finding.
Worth Knowing is Wonder Works' library of plain, practical answers about marketing, AI search, social media and running a business in 2026, written by the people doing the work, with real numbers from real clients. Each piece answers one real question, carries its dates honestly, and gets updated when the world changes.
Found by AI · how search works now
How to Add WebMCP to Your Website
WebMCP lets AI assistants ask your website for prices and details directly. The full method from our own setup, with the code and the mistakes to avoid.
SEO, GEO, AEO and the Rest, Explained in Plain Words
Every term you are likely to hear about Google and AI search, from SEO and GEO to AI Mode, agent ready and llms.txt, and what each one means for a business.
How to Claim and Fill In Your Google Business Profile
Claiming your Google Business Profile is free. How to check who owns it, pass verification first time, and fill in the fields Google uses to rank you locally.
Something Might Be Blocking AI From Your Website And You Cannot See It
How to check whether GPTBot and ClaudeBot can reach your site, what to ask your host in writing, and what Cloudflare changed on 15 September 2026.
Your Google Business Profile Is Now Your Homepage For AI
Google's citation share inside AI Mode rose 8.4 times between April and June 2026, mostly through Business Profile cards.
You Can Finally See If AI Search Is Mentioning Your Business
Google's new AI performance data, and what to check first.
The Ultimate Guide to Generative Engine Optimization (GEO) in 2026
How to be the answer AI gives, not the link it skips.
Your Website Is Probably Invisible to ChatGPT. Here's Exactly Why, and What You Can Do About It.
Seven reasons AI can't read your site, and free fixes for each.
Interest media · social in 2026
Is Meta Verified Worth It for a Business?
What the paid badge costs, what it changes and what it does not, and why some Facebook Pages now face a two-links-a-month limit.
How Long Does It Take for a Restaurant's Social Media to Start Working?
There's no honest week number. What to watch at each stage instead: views from strangers, sends, messages and covers, and when it's fair to change course.
Is Social Media Dead? What Changed, and the Plan for Local Businesses
What changed in 2025 and 2026, why links now cost money, and the trust plan that grows local businesses.
Your Most Expensive Post Is Probably Your Worst Performer
Polished brand content is losing to raw, unfiltered posts. Here's what the data says.
The Billion-Dollar Visual Advantage Is Now Within Every Brand's Reach
AI image and video tools have collapsed the production cost barrier. What that means for your brand.
Running the business · the unglamorous bits
PHP2Shell: Is Your Business Website Affected, and What to Do Today
A serious flaw in PHP, behind millions of sites including every WordPress site. How to tell where you stand and exactly what to ask your host.
How Much Does a Website Cost in 2026?
Ours is €500, one price. What it includes, what it doesn't, and the questions to ask before you order any website.
Can You Still Ask Customers for a Google Review? What the April 2026 Rules Actually Say
Google banned on premise pressure and staff review quotas in April 2026. What is still allowed.
Euro Only Pricing Since 9 August 2026: What Bulgarian Businesses Need to Get Right
Dual lev and euro display ended on 8 August 2026. What must show euro now, and how to reprice honestly while price rises are still checked until August 2027.
Marketing a Bansko Restaurant, Bar or Hotel Through the Season
Restaurants in Bansko live four months of the year and go silent the other eight. That is backwards. What a seasonal venue should actually do in the off season, from a hospitality operator.
How We Built Wonder Works From an Idea to a Business in Under a Year
The honest founder story, failures included.
Run a Brand Audit Before You Spend Another Euro on Marketing
The free hour that saves the wasted thousands.
Why Your "Frankenstein" Business is Leaving Money on the Table
What disjointed branding costs a business, and how to fix it.
Thinking of a WordPress Website? What Businesses Learn Later
What plugins, security patches and upkeep cost a WordPress site over time, and why we build without it.
Questions
How often does Worth Knowing publish new posts?
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Worth Knowing, the Wonder Works library, gets a new post when we have something real to say rather than on a fixed schedule, and older posts are updated when the facts they rely on change. Every post shows the date it was published and the date it was last updated.
Is Worth Knowing written in Bulgarian too?
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Yes. Every post in Worth Knowing has a Bulgarian edition at /bg/worth-knowing, and six posts exist only in Bulgarian, answering questions Bulgarian businesses ask.
Can I ask Wonder Works a question that Worth Knowing hasn't answered?
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Please do. The best pieces in this library started as a client's question. Email it to colin@wonderworksdesign.net, no forms, remember.