Worth Knowing: Marketing & AI Search

THE MONTHLY ONE

What we're seeing, updated every month

One honest, dated post a month: what's actually working in marketing right now, from our own client accounts and research. No predictions, no hype, observations with numbers. The latest edition always feeds the "What we're seeing" section on our homepage.

First edition: August 2026

FOUND BY AI · how search works now

Published Jun 2026 · By Colin Rooney

You Can Finally See If AI Search Is Mentioning Your Business

Google's new AI performance data, and what to check first.

Published Jun 2026 · By Colin Rooney

The Ultimate Guide to Generative Engine Optimization (GEO) in 2026

How to be the answer AI gives, not the link it skips.

Published Mar 2026 · By Colin Rooney

9 Things We Built Into Our Website That Got Us Rated 8.5/10 for GEO by ChatGPT

The exact checklist, stealable.

Published Mar 2026 · By Colin Rooney

The Billion-Dollar Visual Advantage Just Became Free. Are You Still Looking Amateur?

AI image and video tools have collapsed the production cost barrier. What that means for your brand.

Published Mar 2026 · By Colin Rooney

Your Website Is Probably Invisible to ChatGPT. Here's Exactly Why, and What You Can Do About It.

Seven reasons AI can't read your site, and free fixes for each.

Published Apr 2026 · By Colin Rooney

Social Media Died. Interest Media Replaced It. Most Local Businesses Have Not Noticed Yet.

Why reach collapsed, what Interest Media is, and the trust playbook that grows local businesses.

Published Mar 2026 · By Colin Rooney

Your Most Expensive Post Is Probably Your Worst Performer

Polished brand content is losing to raw, unfiltered posts. Here's what the data says.

Published Dec 2025 · By Colin Rooney

Organic Social Media for Small Business: Why It Still Works

Why organic still builds trust and the right customers, without constant ad spend.

Coming soon · By Colin Rooney

Followers Don't Matter Any More. Here's the Maths.

3,372 followers, over 1M organic views: the case study that proves content beats audience.

RUNNING THE BUSINESS · the unglamorous bits

Published Jun 2026 · By Colin Rooney

How We Built Wonder Works Design From an Idea to a Business in Under a Year

The honest founder story, failures included.

Published Mar 2026 · By Colin Rooney

Run a Brand Audit Before You Spend Another Euro on Marketing

The free hour that saves the wasted thousands.

Published Mar 2026 · By Colin Rooney

Why Your "Frankenstein" Business is Leaking Money (And How to Fix It)

Disjointed branding costs up to 33% in lost revenue. How to fix it.

Published Mar 2026 · By Colin Rooney

They All Said the Same Thing, Right Before They Disappeared

Kodak, Blockbuster, Nokia, the pattern of dismissing new tech always ends the same way.

Published Dec 2025 · By Colin Rooney

Thinking of a WordPress Website? What Businesses Learn Later

Why many businesses outgrow WordPress, plugins, security, hidden costs.

The model

Why does a marketing agency give answers away?

Because that's the whole point. The businesses that get cited by AI and trusted by humans in 2026 are the ones answering questions in public. We tell our clients to do it, so we do it too, same rules: one real question per piece, first-party numbers, dates on everything, updated when the world moves. Value first isn't a tactic. It's the model.

Straight answers

Before you ask.

How often do you publish?

At least monthly, the “What we're seeing” edition is our floor. Beyond that, only when we have something real to say. A library beats a feed; quality beats cadence.

Do you write in Bulgarian too?

Yes, Bulgarian editions are written natively, not translated, because Bulgarian businesses deserve better than Google Translate.

Can we ask a question you haven't answered?

Please do. The best pieces in this library started as a client's question. Email it over, no forms, remember.

Got a question worth answering?

Ask us anything. No forms. →The Marketing Partnership →