Worth Knowing · updated monthly
Worth Knowing is Wonder Works Design's library of plain, practical answers about marketing, AI search, social media and running a small business in 2026, written by the people doing the work, with real numbers from real clients. Each piece answers one real question, carries its dates honestly, and gets updated when the world changes. If AI could have written it, we didn't publish it.
scroll ↓THE MONTHLY ONE
One honest, dated post a month: what's actually working in marketing right now, from our own client accounts and research. No predictions, no hype, observations with numbers. The latest edition always feeds the "What we're seeing" section on our homepage.
First edition: August 2026FOUND BY AI · how search works now
Published Aug 2026 · By Colin Rooney
How to check whether GPTBot and ClaudeBot can reach your site, and what to ask your host in writing.
Published Aug 2026 · By Colin Rooney
Google's citation share inside AI Mode rose 8.4 times by 30 June 2026, almost all into profile cards.
Published Jun 2026 · By Colin Rooney
Google's new AI performance data, and what to check first.
Published Jun 2026 · By Colin Rooney
How to be the answer AI gives, not the link it skips.
Published Mar 2026 · By Colin Rooney
The exact checklist, stealable.
Published Mar 2026 · By Colin Rooney
AI image and video tools have collapsed the production cost barrier. What that means for your brand.
Published Mar 2026 · By Colin Rooney
Seven reasons AI can't read your site, and free fixes for each.
SHARING MEDIA · social in 2026
Published Apr 2026 · By Colin Rooney
Why reach collapsed, what Interest Media is, and the trust playbook that grows local businesses.
Published Mar 2026 · By Colin Rooney
Polished brand content is losing to raw, unfiltered posts. Here's what the data says.
Published Dec 2025 · By Colin Rooney
Why organic still builds trust and the right customers, without constant ad spend.
Coming soon · By Colin Rooney
3,372 followers, over 1M organic views: the case study that proves content beats audience.
RUNNING THE BUSINESS · the unglamorous bits
Published Aug 2026 · By Colin Rooney
Google banned on premise pressure and staff review quotas in April 2026. What is still allowed.
Published Aug 2026 · By Colin Rooney
Dual lev and euro display ends 8 August. What to update this week and how to reprice honestly.
Published Jul 2026 · By Colin Rooney
Bansko F&B lives four months of the year and goes silent the other eight. That is backwards. What a seasonal venue should actually do in the off season, from a hospitality operator.
Published Jun 2026 · By Colin Rooney
The honest founder story, failures included.
Published Mar 2026 · By Colin Rooney
The free hour that saves the wasted thousands.
Published Mar 2026 · By Colin Rooney
Disjointed branding costs up to 33% in lost revenue. How to fix it.
Published Mar 2026 · By Colin Rooney
Kodak, Blockbuster, Nokia, the pattern of dismissing new tech always ends the same way.
Published Dec 2025 · By Colin Rooney
Why many businesses outgrow WordPress, plugins, security, hidden costs.
The model
Because that's the whole point. The businesses that get cited by AI and trusted by humans in 2026 are the ones answering questions in public. We tell our clients to do it, so we do it too, same rules: one real question per piece, first-party numbers, dates on everything, updated when the world moves. Value first isn't a tactic. It's the model.
Straight answers
At least monthly, the “What we're seeing” edition is our floor. Beyond that, only when we have something real to say. A library beats a feed; quality beats cadence.
Yes, Bulgarian editions are written natively, not translated, because Bulgarian businesses deserve better than Google Translate.
Please do. The best pieces in this library started as a client's question. Email it over, no forms, remember.
Got a question worth answering?