The anchor
What have you actually done for a Sofia business?
Пекарна Като Едно Време opened as a new bakery in Sofia with no audience, no established brand and no ad budget. We built the identity, the social presence and the content system. In five and a half months the brand reached 1,133,293 video views, 1,024,923 of them organic, about 90 percent of the total. Forty percent of that audience is in Sofia itself, exactly where the bakery needed to be found. This was not a viral fluke. It was a system, applied every week, in Bulgarian, to a specific audience.
Straight talk
Why should a Sofia business hire an agency that is not in Sofia?
Because the deliverables are digital, the strategy is judgement not proximity, and the difference between "in Sofia" and "in Blagoevgrad" for most agency work is a drive, not a capability. What you lose is a coffee whenever you feel like one. What you gain is a founder-led team, no account management layer, honest pricing, and the specific experience of getting a brand-new Sofia brand to a million organic views. We travel in for anything that needs presence. The rest is delivered.
Framed for a Sofia market
What does the full service range look like for a Sofia brand?
The Marketing Partnership
Everything a Sofia in-house marketing hire would do, run by two founders instead of five juniors. From €1,500 a month.
Social media management
Sofia audiences are picky, saturated and native Bulgarian speakers. Content is written in BG by Neli, not translated. Interest and intent, not posting quotas.
Web design and development
Custom coded, fast, built for Google and AI search. Sofia buyers Google on their phone at 22:00, the site needs to load before they change their mind. From €500.
Branding and identity
Sofia is full of design. Sameness is the risk. Every identity we build starts from the reason the business exists, not a mood board. €300 to €800, ten days.
Graphic design
Menus, packaging, campaigns, deck design. Ongoing design support so a Sofia team stops sending Canva files to their printer.
Routes to market
Sofia has more channels than most Bulgarian cities: Glovo, Wolt, food halls, marketplaces, wholesale. We find the ones that fit and open them.
Business support
The quiet operational help that keeps a Sofia small business from grinding on admin instead of trading.
The F&B Partnership
Purpose-built for Sofia hospitality. Adds a fractional operations director on top of the marketing work. From €1,500 a month in Bulgaria, from €2,000 a month in the UK and US. The price follows where the restaurant is.
Fit test
Are we the right agency for a Sofia business?
Probably yes if you are a founder without a marketing department, if you value directness over slide decks, and if being able to reach the person doing your work matters more than a Sofia postcode on the invoice. Probably not if you need a big agency name to show your board, or if you want an office you can walk into every week.
Proof
Numbers, not adjectives.
Straight answers
Questions from Sofia business owners.
You are not actually in Sofia, are you?
No. Wonder Works Design is based in Blagoevgrad, about 90 minutes down the E79. We work with Sofia clients remotely and drive in when it genuinely matters: kickoff, shoots, a hard conversation, a launch. Being honest about that on the homepage of a Sofia page is the point, most agencies pretending to have a Sofia office are just paying for a virtual address.
Why does an agency outside Sofia cost less than a Sofia agency?
Because our overheads are not Sofia overheads. No office in the centre, no Sofia rent, no Sofia salaries on top. We pass that difference on: the Marketing Partnership starts at €1,500 a month with strategy, social, web, design and routes to market included. A Sofia agency retainer that low usually buys you one junior and a template.
Can you prove it works for Sofia audiences?
Yes. Пекарна Като Едно Време, a Sofia bakery, launched from zero with us. In five and a half months the brand hit 1,133,293 video views, 1,024,923 of them organic, roughly 90 percent. Forty percent of the audience is in Sofia itself. Read the full case study for the numbers, the strategy and what actually drove it.
How does an out-of-town agency handle a Sofia launch or shoot?
The same way any competent partner does. We plan the shoot day properly, drive up, spend the day on location, and edit from Blagoevgrad. For monthly work, most of it happens remotely because the deliverables are digital. You do not need us in a Sofia meeting room every Tuesday. You need the work to be good.
What kinds of Sofia businesses do you actually work with?
Independent hospitality (restaurants, bars, bakeries, cafés), founder-led brands, and small companies that need a whole marketing department without hiring one. If you already have a strong in-house marketer, we are probably not for you. If you are the marketer, we are.
Do you work in Bulgarian for a Sofia audience?
Yes. Neli is Bulgarian and every piece of Bulgarian copy is written by her, not translated. English speakers in Sofia get the English side from Colin. Both languages, one team, one tone of voice.
Let's talk. We travel.