Who we are, in one paragraph
Who runs a marketing agency out of Blagoevgrad?
Colin Rooney and Neli Rooney. Colin spent twenty five years in hospitality operations across four continents before Wonder Works, from trainee chef to global operations director. Neli is Bulgarian, hospitality trained, and the designer behind every brand we build. We moved the business here on purpose. Blagoevgrad gives us a proper base, low overheads and a short drive to Sofia when a client wants us there.
Ground truth
What does marketing in a Bulgarian city actually need in 2026?
Most local businesses we meet do not have a marketing problem. They have a fundamentals problem. A Facebook page updated when someone remembers, no website or a broken one, no Google Business Profile, no way for a person on their phone to find them at 9pm. Before anyone talks about content strategy or ads, that is the work: make the business findable, make the offer clear, make it easy to buy. The trendy stuff comes after.
The full range
What can Wonder Works actually do for a Blagoevgrad business?
The Marketing Partnership
Your whole marketing under one monthly fee. Strategy, social, content, web, design and routes to market. From €1,500 a month, max eight clients.
Social media management
Content strategy, creation and community in Bulgarian or English. Built for interest and intent, not posting quotas.
Web design and development
Custom coded websites, built for Google and AI search. From €500, live within ten days.
Branding and identity
Full brand systems with the reasoning built in. €300 to €800, delivered in ten days.
Graphic design
Menus, packaging, posters, campaigns, printed and digital. Ongoing design support without a design department.
Routes to market
New revenue channels: B2B, partnerships, wholesale, marketplaces. Not just content that waits to be found.
Business support
The quiet, useful help small businesses actually need. Systems, admin, the things that keep the week moving.
The F&B Partnership
Everything above, plus a fractional operations director for restaurants and bars. From €1,500 a month in Bulgaria, from €2,000 a month in the UK and US. The price follows where the restaurant is.
In person
Can we actually meet you?
Yes. Coffee in town, at your restaurant, in your shop, at our place. Founder-led means we do the work, and it also means the people you meet on day one are the people running your account in month twelve. If you are further out in the province, we come to you.
Proof, close to home
Work that started or lives near here.
Straight answers
Questions from Blagoevgrad business owners.
Are you actually based in Blagoevgrad?
Yes. Colin and Neli live and work in Blagoevgrad. Meetings happen over coffee in town, at your premises, or on a call, whichever is more useful. Wonder Works Design (УОНДЪР УЪРКС ДИЗАЙН ООД), EIK 208531909, is a Bulgarian company registered here.
What does a marketing agency in a city this size realistically cost?
The Marketing Partnership starts at €1,500 a month and covers the whole marketing function. Standalone work is smaller: branding from €300 to €800, a custom-coded website from €500. Most Blagoevgrad businesses do not need a Sofia agency's retainer to grow. They need someone who will pick up the phone.
Do you work in Bulgarian or English?
Both, natively. Neli grew up in Bulgaria, Colin is British. Strategy sessions, copy, social content and client calls run in whichever language your customer speaks.
Most Blagoevgrad businesses only have a Facebook page. Is that a problem?
It is a starting point. A Facebook page with no website, no Google Business Profile and no AI search presence means you are only findable by people who already know your name. Fixing the basics beats chasing trends every time.
Do you take restaurant and bar clients here?
Yes, and there is a dedicated version of the partnership for them. The F&B Partnership adds Colin as a fractional operations director on top of the marketing work: P&L, menu engineering, cost control, staff training. From €1,500 a month in Bulgaria, from €2,000 a month in the UK and US. The price follows where the restaurant is.
How do we start?
Email colin@wonderworksdesign.net or call +359 877 971 400. We will meet, talk about what you sell and who buys it, and scope a partnership around that. No forms, no discovery decks.
Coffee, in Blagoevgrad?