The honest cost comparison
What does outsourced marketing actually cost in 2026?
A fractional CMO in the US or UK typically runs $3,000-$10,000 a month, and that usually buys strategy only. The execution (content, design, ads, web) is extra. The Partnership starts at €1,500 a month with the execution included, because we're founder-led, based in Bulgaria with low overheads, and we don't sell hours, we sell outcomes. Same leadership, whole team attached, roughly half the price of strategy alone.
What's in the fee
What do you actually get each month?
Strategy & leadership
A marketing plan tied to how people actually buy in 2026, reviewed monthly with you. Someone senior thinking about your business every week, that's the CMO part.
Social media & content
Content strategy, creation, design, copywriting in English and Bulgarian, scheduling and community. Built for interest and intent, not posting quotas.
Web & AI search
Your website kept fast, current and visible in Google and AI search (yes, including ChatGPT). Custom-coded, no WordPress, no templates.
Design
Graphics, campaigns, menus, packaging, decks, whatever the month needs, designed properly by Neli.
Routes to market
New revenue routes explored and opened, B2B outreach, partnerships, marketplaces, not just content that waits to be found.
Reporting that respects you
A short monthly report on enquiries and revenue-relevant numbers. No vanity-metric theatre.
Onboarding
How does it start?
We don't run a templated onboarding, because your business isn't a template. It starts with a conversation, about what you sell, who buys it, and what's actually broken. Then we scope the partnership around that, agree the price, and start work. Most partnerships are producing within the first month. The honest truth: the plan we build for a Sofia bakery looks nothing like the plan we build for a UK restaurant group. That's the point.
Why the cap
Why only eight clients?
Because founder-led means we actually do the work. Colin leads every strategy; Neli designs every brand. Eight partnerships is where the quality lives, and why we're not for everyone. When we're full, we say so, and we'll tell you when a place opens.
We're currently taking on new partnerships.
Straight talk
Who this isn't for
Also honest: if you need a one-off logo or a website and nothing more, our standalone services below are the better fit. If you want someone to say yes to everything, that's not us, you're paying us to tell you the truth. And if you're after "viral by Friday", we'd rather not take your money.
Proof
The proof it works.
Need just one thing?
Every service also stands alone.
For restaurants & bars: Sofia & the rest of Bulgaria, UK & US
Run a restaurant? There's a version of this with an operations director built in.
The F&B Partnership adds Colin as your fractional operations director, P&L, menu engineering, cost control, procurement, staff training, on top of the full marketing department. Sofia and the rest of Bulgaria from €1,500 a month. UK and US from €2,000 a month. The price follows where the restaurant is, not the language you are reading.
The F&B Partnership →Straight answers
The things everyone asks us first.
How much does the Marketing Partnership cost?
From €1,500 a month. We scope your partnership before we start, what's included, what it costs, and once agreed, that's the price. No surprise invoices, no hourly billing.
What's included in the monthly fee?
Strategy, social media and content in English and Bulgarian, design, website upkeep and AI-search visibility, routes to market (B2B campaigns, partnerships, marketplaces), and monthly reporting. One team, one fee.
Is it cheaper than hiring in-house?
Significantly. One mid-level marketing hire costs more than the partnership and covers one skill. This is a strategist, designer, copywriter, web developer and sales support for less than one salary.
Are we locked into a contract?
No long lock-ins. Partnerships continue because they work. If it's not working, we're the first to say so.
Why do you only take 8 clients?
Because the founders do the work, and quality has a ceiling. Eight is ours.
Let's find out if we fit.