
Logo design · €490
Logo design for €490, with the colours, fonts and guide that go with it.
Wonder Works designs logos for €490, as part of Brand essentials: a conversation about your business first, two or three logo concepts with the thinking explained, then the logo set (main logo, small icon, one-colour versions), colours and fonts for screen and print, a one-page guide, profile pictures and a business card. The full brand system, for €990, is the step up, with the founder workshop, naming and a brand book. Below are the logos we have designed for a bakery, a brasserie, an event and a museum, and what those brands did next.
- €490 with Brand essentials
- €990 for the full system
- Bulgarian and English
Tell us about the business behind the logo.
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Which logos have we designed?






The stories behind them: Kato Edno Vreme · The Brasserie at Darleys · Sofia Hair Summit · Wine & Rose
How do we design a logo?
Six steps, from the first conversation to the finished logo set.
Before anything is drawn, we talk about your business: what you do and who it is for. The price and the date are agreed before we start.
We design two or three logo concepts, each a different direction, and write down the thinking behind every one.
You choose with reasons, not by feel, because every concept comes with the strategy behind it.
The chosen direction becomes the logo set: the main logo, a small icon, and one-colour versions for anything printed in a single colour.
Colours and fonts for screen and print, so the sign, the menu and the website match.
A one-page guide to using it all, plus your profile pictures and a business card.
With the full brand system, €990, a founder workshop and a manifesto page, your why, come before the concepts, and the logo grows into a full logo system with usage rules, written up in a brand book.
What do you get, and whose is it?
Everything we design for your logo is yours to keep. Here is exactly what that means.
Every file, in colour, black and white
Vector files for print, signs and embroidery (AI, EPS, SVG and PDF) and PNG with a transparent background for your website and social media, each in full colour, black and white. If a printer or sign maker asks for another format, ask us and we send it.
Your own Google Drive folder
Every file and image we create for you is stored in your own client folder on Google Drive, and you have access to it at any time, during the work and after it.
The logo is fully yours
Once it is paid for, the logo and every file belong to you, forever. We only ask for permission to show the work in our portfolio and case studies, which also puts your brand in front of more people.
Changes until you are happy
We don't count rounds of changes. We keep going until the logo is right, because a logo you are happy with is the only result that works for us too.
A fair way out
If we reach a point where we simply don't see it the same way, we refund your money and we both leave happy. In that case nothing is handed over and the watermarks stay on.
A date agreed before we start
We agree the date with you before we begin, and if we can't hit it, we tell you well in advance.
What did the brands behind these logos do next?
- 1,024,923
organic video views for Kato Edno Vreme, a new Sofia bakery, 6 February to 26 July 2026
- 229%
rise in Facebook impressions for The Brasserie at Darleys in the six months after the rebrand, all organic
- 10×
organic reach for the Sofia Hair Summit launch, in 96 hours
- 168,081
Facebook views for Wine & Rose, 25 August to 12 September 2026, with no advertising
Which type of logo suits your business?
Three common types, with ours as the examples.
A wordmark
The name, in lettering made for it, and nothing else. The Brasserie at Darleys and Sofia Hair Summit are wordmarks. It works when the name is short or already known, and has to be read from across the street.
A symbol
A drawing that stands on its own, without the name. The Wine & Rose mark, a rose held in cupped petals that form the bowl of a wine glass, is one drawing for both halves of the museum. It suits a business whose tiny icon has to work as hard as its sign.
A combined logo
Lettering and a picture together. Kato Edno Vreme's hand-drawn name sits with a wheat stalk, so the bakery reads as a bakery before anyone reads the words.
Which type fits your business, and why, comes with the concepts.
Should you use a free logo maker or a studio?
A free logo maker is a fair place to start. Here is what each one gives you.
A free logo maker
- A logo in minutes (yes)
- A way to test an idea before you spend anything (yes)
- Templates another business can pick too (no)
- Every decision is yours alone (no)
- No reasons to check the choices against (no)
Brand essentials · €490
- Two or three concepts designed for your business only (yes)
- The thinking behind each one, written down (yes)
- The logo set, colours and fonts for screen and print (yes)
- A one-page guide, profile pictures and a business card (yes)
- Not in minutes: we agree the date before we start (no)
If you are still testing whether the business will happen, start with the free tool. When the logo is going on a sign, a van or a website, it is time to design it properly.
Questions about logo design
How much does a logo cost?
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A logo from Wonder Works costs €490, as part of Brand essentials: two or three logo concepts with the thinking explained, the logo set (main logo, small icon and one-colour versions), colours and fonts for screen and print, a one-page guide, profile pictures and a business card. The full brand system, €990, adds the full logo system with usage rules and a brand book. The price is agreed before we start.
What do I get with my logo?
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With Brand essentials from Wonder Works you get the logo set: the main logo, a small icon and one-colour versions. With it come the colours and fonts for screen and print, a one-page guide to using them, profile pictures for your social accounts and a business card.
What files do I get with my logo?
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Every file you need: vector files for print, signs and embroidery (AI, EPS, SVG and PDF) and PNG with a transparent background for screens, in full colour, black and white. Everything sits in your own Google Drive folder, and if a printer needs another format, we send it.
How many rounds of changes are included?
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Wonder Works doesn't count rounds. We keep refining the logo until you are happy with it. If we reach a point where we don't see it the same way, we refund your money, nothing is handed over and the watermarks stay on.
Who owns the logo?
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You do. Once it is paid for, the logo and every file are yours, forever, with the right to use them anywhere. We only ask for permission to show the work in our portfolio and case studies.
How many logo concepts will I see?
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Two or three. Each Wonder Works concept is a different direction, with the strategy behind it written down, so you choose with reasons, not by feel.
How long does a logo take?
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We agree the date with you before we start, and if we can't hit it, we tell you well in advance. A logo from Wonder Works is ready when you need it, whether that is a sign going up or an opening day.
Do I need a logo or a whole brand?
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If you only ever plan to put a mark on a sign, a logo might do. If your business will have a website, social media, packaging, menus or staff, you need the brand system, because every one of those places asks a question a logo alone can't answer. That is the Wonder Works full brand system, €990.
Which type of logo is best for a small business?
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The one that fits how people will see your name. A short name that has to be read from across the street suits a wordmark. A business whose small icon has to work as hard as its sign needs a symbol. Lettering with a picture, like the wheat stalk on Kato Edno Vreme's logo, says what you do at a glance. Wonder Works explains which type fits with each concept.
Can I make a logo myself for free?
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Yes, with a free logo maker, and it is a sensible way to test an idea. The limits: the templates are open to everyone, so another business can end up with something close to yours, and nobody checks the choices against what your business stands for. When the logo is going on a sign, packaging or a website, Wonder Works designs it for €490, with the colours, fonts and guide to match.
Won't an AI logo generator do the same job?
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An AI logo generator makes a clean logo in seconds, for you and for anyone who types something similar. It is trained on what already exists, so it produces the average of everything. A Wonder Works logo starts from a conversation about your business, and the reasons for every choice are written down.
Can you redesign the logo I already have?
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Yes. Sometimes a refresh is enough: it keeps what the business stands for and modernises the colour, type and mark. A rebrand questions everything, usually because the business has changed, as it did for The Brasserie at Darleys. Wonder Works tells you honestly which one you need, and sometimes it's the cheaper one.
Can you also name my business?
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Yes, with the full brand system, €990, when you need it: the name, the reasoning and a domain check. Wonder Works named Wine & Rose, a museum of Bulgarian wine and rose in Sofia, and Kato Edno Vreme, a bakery in Sofia.
Do you design logos for businesses outside Blagoevgrad?
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Yes. Wonder Works is based in Blagoevgrad, and we have designed logos for a bakery, an event and a museum in Sofia and a brasserie in Derby, England. We work in Bulgarian and English, by phone, WhatsApp, Viber and email.
Will my logo work on a sign and on a phone screen?
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That is what the Wonder Works logo set is for: the main logo for the sign, the small icon for small spaces such as a profile picture, and one-colour versions for anything printed in a single colour. The Wine & Rose mark, for example, works from the entrance sign down to the icon in a browser tab.
Read next
- Brand from Wonder Works: the full brand system, €990.
- Graphic design: menus, packaging and posters in your new logo's colours.
- Website design, €500, built around your brand.
- The brand audit that should come before any spend.
- Our home town: marketing and websites in Blagoevgrad.
- Website design in Blagoevgrad for your new brand.
Let's design your logo.
Brand essentials, €490, with the price and the date agreed before we start.
