Lab study · Catering in Sofia
Which Caterer in Sofia Does AI Recommend?
We asked ChatGPT, Gemini and Perplexity four questions about caterers in Sofia, three times each, and searched the same questions on Google from Sofia. Between them the assistants named 73 caterers. Only 3 were named by all three: Laura Catering, MIAM Catering, White Bite Catering.
The questions: „Коя е добра кетъринг фирма в София?“ (Which is a good catering company in Sofia?); „Кетъринг в София за фирмено парти“ (Catering in Sofia for a company party); „Кетъринг за рожден ден в София на добра цена“ (Catering for a birthday in Sofia at a good price); "Who does good catering in Sofia, Bulgaria?".
- 36 AI answers
- 73 named
- 3 by all three
- 42 by Gemini
Same question, four different answers
Pick a question. These are the names each assistant gave the first time we asked, in their order, next to Google's map for the same search in Sofia. A glowing name came up in more than one answer.
We asked
„Коя е добра кетъринг фирма в София?“
Which is a good catering company in Sofia?
ChatGPT
- Рай Кетъринг
- Rila Catering
- Laura CateringAlso named in another answer
- Crouton Catering
- Events Factory Catering
- North Shine Catering
Gemini
- Red Devil Catering
- Party Service
- Laura CateringAlso named in another answer
- My Choice Catering
- L’instant Catering
- MyCatering.bg
Perplexity
- I&G Catering
- Essence Catering
- Famous Food Catering
- Matti Events & Fine Food
- Taste Catering
Google's map
Google showed no map for this search.
We asked
„Кетъринг в София за фирмено парти“
Catering in Sofia for a company party
ChatGPT
- White Bite CateringAlso named in another answer
- Рай КетърингAlso named in another answer
- Vanina by Vanina
- Small Delicious Bite
- ED CateringAlso named in another answer
- MIAM Catering
Gemini
- Red Devil Catering
- Laura CateringAlso named in another answer
- Luxe Catering
- White Bite CateringAlso named in another answer
- MyChoice Catering
- ED CateringAlso named in another answer
Perplexity
- VIP Catering
- Cozy
- ProEventDecor
- Event Studio 22
- Laura CateringAlso named in another answer
- Florans
Google's map
- Рай кетърингAlso named in another answer
- FnB Service - фирма за Кетъринг услуги
- Events Factory Catering
We asked
„Кетъринг за рожден ден в София на добра цена“
Catering for a birthday in Sofia at a good price
ChatGPT
- Деличи КетърингAlso named in another answer
- Рай КетърингAlso named in another answer
- Мечо Фууд КетърингAlso named in another answer
- Да ХапНеМ Кетъринг
Gemini
- Деличи КетърингAlso named in another answer
- Мечо Фууд КетърингAlso named in another answer
- Mrs. Pancake
- FoodStore.bg
- Сладка Фабрика
- Дантес Кетъринг (Dantes)
Perplexity
- Вълшебният кът
- Toppy Kids Center
- Gorra Hills
Google's map
- Рай кетърингAlso named in another answer
- Party Service Events and Catering
- Events Factory Catering
We asked
„Who does good catering in Sofia, Bulgaria?“
ChatGPT
- Rai Catering (Рай Кетъринг)
- Rila Catering
- North Shine Catering
- Crouton Catering
- Laura CateringAlso named in another answer
- L’instant CateringAlso named in another answer
Gemini
- Matti Events & Fine FoodAlso named in another answer
- Party Service
- Sofia Classic Catering
- L’instant CateringAlso named in another answer
- RÉST Catering
- MyCatering.bg
Perplexity
- Red Devil Catering
- MIAM Catering
- Sibige
- Matti Events & Fine FoodAlso named in another answer
- Five Star Catering
- MyChoice Catering
Google's map
- Рай кетъринг
- Events Factory Catering
- Laura CateringAlso named in another answer
First of three runs, 30 October 2026. ChatGPT as people see it in Bulgaria; Gemini and Perplexity with web search on; Google searched from Sofia.
How much do they agree?
Across all 36 answers, Gemini named 42, ChatGPT 21 and Perplexity 26. Only 3 sit in the middle, named by all three.
- ChatGPT
- Gemini
- Perplexity
- All three
- Only ChatGPT: 12
- Only Gemini: 29
- Only Perplexity: 19
- ChatGPT and Gemini: 6
- ChatGPT and Perplexity: 0
- Gemini and Perplexity: 4
- All three: 3
The most named caterers in Sofia
| # | Business | Answers it was in | Who named it | On Google's map |
|---|---|---|---|---|
| 1 | Laura Cateringnamed under 4 spellings | 16 | ChatGPT: YesGemini: YesPerplexity: Yes | Yes |
| 2 | Events Factory Cateringnamed under 5 spellings | 12 | ChatGPT: YesGemini: YesPerplexity: No | Yes |
| 3 | Red Devil Catering | 10 | ChatGPT: NoGemini: YesPerplexity: Yes | No |
| 4 | White Bite Catering | 10 | ChatGPT: YesGemini: YesPerplexity: Yes | No |
| 5 | Matti Events & Fine Food | 9 | ChatGPT: NoGemini: YesPerplexity: Yes | No |
| 6 | Rila Catering | 9 | ChatGPT: YesGemini: NoPerplexity: No | No |
| 7 | Crouton Cateringnamed under 3 spellings | 8 | ChatGPT: YesGemini: NoPerplexity: No | No |
| 8 | L’instant Cateringnamed under 3 spellings | 7 | ChatGPT: YesGemini: YesPerplexity: No | No |
| 9 | MyCatering.bgnamed under 4 spellings | 7 | ChatGPT: NoGemini: YesPerplexity: No | No |
| 10 | Рай Кетъринг | 7 | ChatGPT: YesGemini: NoPerplexity: No | No |
| 11 | MIAM Catering | 6 | ChatGPT: YesGemini: YesPerplexity: Yes | No |
| 12 | FnB Service | 5 | ChatGPT: YesGemini: NoPerplexity: No | No |
A business is counted once per answer. Different spellings of the same name were joined using rules we checked by hand.
Where the assistants read about caterers
The websites the assistants cited when answering these four questions, sized by how often.
- lauracatering.com14 times
- justdial.com12 times
- vagabond.bg11 times
- partyservice-bg.com10 times
- wb-catering.com10 times
- x.com9 times
- ensun.io9 times
- mychoice.bg9 times
- catering-sofia.com9 times
- rezzo.bg9 times
- grabo.bg9 times
- mycatering.bg8 times
- miam.bg7 times
- neighbors.bg6 times
- rai-catering.com6 times
- rilacatering.com6 times
Lime: a business's own website. Outlined: a list, directory, booking site or forum. Crossed out: a foreign directory with nothing to do with Sofia.
Four lessons for caterers in Sofia
A caterer's own website can win
Laura Catering's own website was the most cited source for our catering questions (14 times), and Laura Catering was the most named caterer, in 16 answers, named by all three assistants and on Google's map.
The company party is a different market
For a company party, Laura Catering came up in 8 of 9 answers and White Bite Catering in 6. For a birthday at a good price, the list changed completely: Деличи Кетъринг (Delichi Catering), FoodStore.bg and Мечо Фууд Кетъринг (Mecho Food Catering).
Magazines count
Vagabond magazine was cited 11 times. A feature in a city magazine is read by every assistant.
No map for the plainest question
Google showed no map for "Which is a good catering company in Sofia?". The assistants answered from caterers' own sites, offer sites and lists.
What the assistants got wrong
An Indian directory, for Sofia
- Justdial, an Indian business directory, was cited 12 times for catering in Sofia.
Prices in leva
- 3 answers still gave catering prices in leva.
What caterers in Sofia can do
0 of 6 checked on your site
Make your own site the source
+One caterer's own website was the most cited source. Menus, prices per person and the events you do, written as text.
A page for each kind of event
+Company parties and birthdays brought completely different lists. Show both, with examples and prices.
Get featured in city magazines
+Vagabond was cited 11 times. A feature or an event write-up is read by every assistant.
Make your Google Business Profile complete and exact
+ChatGPT reads your rating, reviews, hours and address straight from Google Maps. Fill in every field, choose the right categories and keep your hours current.
Use one name, one phone and one address everywhere
+In Bulgarian and in Latin letters, identical on your site, Google, Facebook and every directory. Every new spelling splits you in two.
Ask the assistants about yourself every month
+The four questions on this page are a good start. Fix any wrong fact where it comes from.
Questions
Which catering company in Sofia does AI recommend?
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Three were named by all three assistants: Laura Catering, MIAM Catering and White Bite Catering. Laura Catering was the most named, in 16 answers.
How can caterers in Sofia get recommended by ChatGPT?
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ChatGPT leans on Google Maps, so start with a complete and exact Google Business Profile. Then use one name everywhere, be on the lists the assistants read for your sector, and say plainly on your own site what you do and what it costs, in euro.
How did you test this?
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We asked ChatGPT, Gemini and Perplexity the four questions on this page, three times each, on 30 October 2026, and searched the same questions on Google from Sofia. The method and all the data are on the main study page.
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What does AI say about your business?
We check what ChatGPT, Gemini and Perplexity say about you, where they read it and what they get wrong, then fix it with you.