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Lab study · Psychologists in Sofia

Which Psychologist in Sofia Does AI Recommend?

We asked ChatGPT, Gemini and Perplexity four questions about psychologists and therapists in Sofia, three times each, and searched the same questions on Google from Sofia. Between them the assistants named 81 psychologists and therapists. Not one was named by all three.

The questions: „Кой е добър психолог в София?“ (Who is a good psychologist in Sofia?); „Психолог в София за тревожност“ (A psychologist in Sofia for anxiety); „Колко струва сесия при психолог в София и кого препоръчваш?“ (How much is a session with a psychologist in Sofia and who do you recommend?); "Can you recommend an English-speaking therapist in Sofia?".

  • 36 AI answers
  • 81 named
  • 0 by all three
  • 38 by Gemini

Same question, four different answers

Pick a question. These are the names each assistant gave the first time we asked, in their order, next to Google's map for the same search in Sofia. A glowing name came up in more than one answer.

We asked

„Кой е добър психолог в София?“

Who is a good psychologist in Sofia?

ChatGPT

  1. Здравко Аспарухов
  2. Савина Дилова
  3. Д-р Десислава Манева

Gemini

  1. Пламен Димитров
  2. Анелия Миланова
  3. Любомир Христов
  4. Александра Петрова
  5. Мадлен Алгафари
  6. Център „Динамика“

Perplexity

  1. Д-р Деница Каприева
  2. Боряна Зафирова
  3. Десислава Ганчева
  4. Нели Арабаджиева

Google's map

Google showed no map for this search.

We asked

„Психолог в София за тревожност“

A psychologist in Sofia for anxiety

ChatGPT

  1. Phobius
  2. Катрин Иванова
  3. Здравко Аспарухов

Gemini

  1. Цвета Топузлиева
  2. Севда Шенкова
  3. Велизар Вангелов
  4. Хрисияна Върбанска
  5. hOUR SPACE
  6. Български институт по неорайхианска аналитична психотерапия

Perplexity

  1. Евелина Деспова
  2. Наталия Симеонова
  3. Spectro IMA
  4. Димитринка Андреева
  5. Tsvety Therapy

Google's map

Google showed no map for this search.

We asked

„Колко струва сесия при психолог в София и кого препоръчваш?“

How much is a session with a psychologist in Sofia and who do you recommend?

ChatGPT

  1. Здравко Аспарухов
  2. Савина Дилова
  3. Психологически Център ХЕЛИОС
  4. Петя Кръстева
  5. Весела Николова
  6. Психологичен център към УМБАЛ „Лозенец“

Gemini

  1. Институт по екология на мисленето
  2. Център „Динамика“
  3. Български институт по неорайхианска аналитична психотерапия

Perplexity

It named no business.

Google's map

Google showed no map for this search.

We asked

„Can you recommend an English-speaking therapist in Sofia?“

ChatGPT

  1. Vessy TashevaAlso named in another answer
  2. Elis CholakovaAlso named in another answer
  3. Lyubomir Draganov
  4. Daniela Aneva
  5. Monika Simeonova

Gemini

  1. Anna JoukivskaiaAlso named in another answer
  2. Elis CholakovaAlso named in another answer
  3. Център „Динамика“
  4. Boryana Angelova
  5. Evgeni Karapenchev

Perplexity

  1. Anna JoukivskaiaAlso named in another answer
  2. Neda Velinova
  3. Delyan Kirov
  4. Vessy TashevaAlso named in another answer
  5. Kita Tabachka

Google's map

Google showed no map for this search.

First of three runs, 30 October 2026. ChatGPT as people see it in Bulgaria; Gemini and Perplexity with web search on; Google searched from Sofia.

How much do they agree?

Across all 36 answers, Gemini named 38, ChatGPT 29 and Perplexity 19. The middle is empty: nobody was named by all three.

2534173110
  • ChatGPT
  • Gemini
  • Perplexity
  • All three
  • Only ChatGPT: 25
  • Only Gemini: 34
  • Only Perplexity: 17
  • ChatGPT and Gemini: 3
  • ChatGPT and Perplexity: 1
  • Gemini and Perplexity: 1
  • All three: 0

The most named psychologists and therapists in Sofia

Named most often across all 36 AI answers, which assistants named them, and whether Google's map showed them for any of our searches.
#BusinessAnswers it was inWho named itOn Google's map
1Център „Динамика“named under 5 spellings10ChatGPT: NoGemini: YesPerplexity: NoNo
2Anna Joukivskaia6ChatGPT: NoGemini: YesPerplexity: YesNo
3Vessy Tasheva6ChatGPT: YesGemini: NoPerplexity: YesNo
4Здравко Аспарухов6ChatGPT: YesGemini: NoPerplexity: NoNo
5Elis Cholakova5ChatGPT: YesGemini: YesPerplexity: NoNo
6Савина Дилова5ChatGPT: YesGemini: NoPerplexity: NoNo
7Boryana Angelova4ChatGPT: YesGemini: YesPerplexity: NoNo
8Институт по екология на мисленетоnamed under 3 spellings4ChatGPT: NoGemini: YesPerplexity: NoNo
9Delyan Kirov3ChatGPT: NoGemini: NoPerplexity: YesNo
10Kita Tabachka3ChatGPT: NoGemini: NoPerplexity: YesNo
11Lyubomir Draganov3ChatGPT: YesGemini: NoPerplexity: NoNo
12Neda Velinova3ChatGPT: NoGemini: NoPerplexity: YesNo

A business is counted once per answer. Different spellings of the same name were joined using rules we checked by hand.

Where the assistants read about psychologists and therapists

The websites the assistants cited when answering these four questions, sized by how often.

  • superdoc.bg34 times
  • reddit.com32 times
  • complicated.life19 times
  • therapyroute.com13 times
  • healee.com12 times
  • mentalzon.com10 times
  • almatherapy.bg7 times
  • zlatnafirma.eu7 times
  • creativepsychologist.org7 times
  • spectroima.com6 times
  • sense-center.bg6 times
  • dinamika-sofia.com5 times
  • psyhour.com5 times
  • vessy.com5 times
  • hourspace.bg4 times
  • psycholog.bg4 times

Lime: a business's own website. Outlined: a list, directory, booking site or forum. Crossed out: a foreign directory with nothing to do with Sofia.

Four lessons for psychologists and therapists in Sofia

What the assistants got wrong

What practices in Sofia can do

0 of 6 checked on your site

  1. Complete your Superdoc profile

    Superdoc was cited 34 times. Say what you work with, how you work and what a session costs.

  2. Be listed in the therapist directories

    complicated.life, TherapyRoute and Healee were read again and again.

  3. Create a Google Business Profile

    Google showed no map at all for our questions. A practice with a proper profile has an open field.

  4. Say what you help with, in plain words

    Anxiety, couples, children: the question decides the answer. A page per topic gets read.

  5. Add an English page

    The English question brought a different list almost every time. Say in English what you offer and who speaks English.

  6. Ask the assistants about yourself every month

    The four questions on this page are a good start. Fix any wrong fact where it comes from.

Questions

Which psychologist in Sofia does AI recommend?

There is no agreement: of 81 psychologists, therapists and centres named, none was named by all three assistants. The answer depends on which assistant you ask.

How can practices in Sofia get recommended by ChatGPT?

ChatGPT leans on Google Maps, so start with a complete and exact Google Business Profile. Then use one name everywhere, be on the lists the assistants read for your sector, and say plainly on your own site what you do and what it costs, in euro.

How did you test this?

We asked ChatGPT, Gemini and Perplexity the four questions on this page, three times each, on 30 October 2026, and searched the same questions on Google from Sofia. The method and all the data are on the main study page.

Keep reading

What does AI say about your business?

We check what ChatGPT, Gemini and Perplexity say about you, where they read it and what they get wrong, then fix it with you.

Ask us to check yoursAll ten sectors

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