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Lab study · Lawyers in Sofia

Which Lawyer in Sofia Does AI Recommend?

We asked ChatGPT, Gemini and Perplexity four questions about lawyers and law firms in Sofia, three times each, and searched the same questions on Google from Sofia. Between them the assistants named 87 lawyers and law firms. Only 1 was named by all three: Адвокат Росица Астакова (Lawyer Rositsa Astakova).

The questions: „Кой е добър адвокат в София?“ (Who is a good lawyer in Sofia?); „Адвокат в София за развод“ (A divorce lawyer in Sofia); „Адвокат по трудово право в София“ (An employment lawyer in Sofia); "Can you recommend an English-speaking lawyer in Sofia?".

  • 36 AI answers
  • 87 named
  • 1 by all three
  • 53 by Gemini

Same question, four different answers

Pick a question. These are the names each assistant gave the first time we asked, in their order, next to Google's map for the same search in Sofia. A glowing name came up in more than one answer.

We asked

„Кой е добър адвокат в София?“

Who is a good lawyer in Sofia?

ChatGPT

  1. Адвокатска кантора Силвия Петкова
  2. „Иванов и Йонкова“
  3. Адвокат Ваня Андонова
  4. Borislavova & Ivanov Law Firm
  5. Legal Frame

Gemini

  1. Адв. Ина Лулчева
  2. Адвокатско дружество „Доковска
  3. Адв. Даниела Доковска
  4. Адв. Людмил Рангелов
  5. „Камбуров и съдружници“ (Kambourov & Partners)
  6. „Джингов

Perplexity

  1. Andrey Delchev & Partners, Eurolex
  2. Borislavova & Ivanova Law Firm
  3. Harizanov, Ivanov & Partners
  4. Адвокат Венелин Йорданов
  5. Bulgaria Legal Law Office

Google's map

Google showed no map for this search.

We asked

„Адвокат в София за развод“

A divorce lawyer in Sofia

ChatGPT

  1. Адвокат Росица АстаковаAlso named in another answer
  2. Караколеви и партньори
  3. Адвокатска кантора Силвия Петкова
  4. Адвокатска кантора ИК

Gemini

  1. Адвокатска кантора „Тончев“
  2. Адвокат Емил Пилев
  3. Адвокатска кантора „Д. Владимиров и Партньори“
  4. Адвокат Росица АстаковаAlso named in another answer
  5. Адвокат Лазар Белев

Perplexity

  1. Адвокат Валентина Каменарска
  2. e-Divorce.bg / адв. Надя Русинова
  3. Адвокатска кантора „Адвокат София България“

Google's map

Google showed no map for this search.

We asked

„Адвокат по трудово право в София“

An employment lawyer in Sofia

ChatGPT

  1. Адвокат Цветан Терзийски
  2. Адвокатска кантора Силвия Петкова
  3. Адвокатска кантора „Мечкова и Димитрова“
  4. Адвокат Георги Гочев
  5. Адвокат Венислава ЦанковаAlso named in another answer

Gemini

  1. Адвокат Лазар Белев
  2. Адв. Стефан Пилев
  3. Еднолично адвокатско дружество „Арсенова“ (DA-Law)
  4. Адвокатска кантора „Тончев“
  5. Адвокат Венислава ЦанковаAlso named in another answer
  6. Адвокатско дружество „Русков и Колеги“

Perplexity

  1. „Иванов и Йонкова“
  2. Христина Димитрова, DPC
  3. BGP Litigation, София Лунева
  4. G&P Law
  5. New Balkans Law Office

Google's map

Google showed no map for this search.

We asked

„Can you recommend an English-speaking lawyer in Sofia?“

ChatGPT

  1. YARD Law Co.
  2. Petkova & Minkov Law Firm
  3. Berg Law
  4. Borislavova & Ivanov Law FirmAlso named in another answer

Gemini

  1. Boyanov & Co.
  2. Andrey Delchev & Partners, Eurolex
  3. Trifonov Law Offices
  4. YARD Law / Daniela Golemanova (Advogado na Bulgaria)
  5. Hristo Stefanov Botev

Perplexity

  1. Lachezar Vesov
  2. Адвокат Росица Астакова
  3. Borislavova & Ivanov Law FirmAlso named in another answer

Google's map

Google showed no map for this search.

First of three runs, 30 October 2026. ChatGPT as people see it in Bulgaria; Gemini and Perplexity with web search on; Google searched from Sofia.

How much do they agree?

Across all 36 answers, Gemini named 53, ChatGPT 25 and Perplexity 21. Only 1 sit in the middle, named by all three.

1645155321
  • ChatGPT
  • Gemini
  • Perplexity
  • All three
  • Only ChatGPT: 16
  • Only Gemini: 45
  • Only Perplexity: 15
  • ChatGPT and Gemini: 5
  • ChatGPT and Perplexity: 3
  • Gemini and Perplexity: 2
  • All three: 1

The most named lawyers and law firms in Sofia

Named most often across all 36 AI answers, which assistants named them, and whether Google's map showed them for any of our searches.
#BusinessAnswers it was inWho named itOn Google's map
1Borislavova & Ivanov Law Firmnamed under 3 spellings8ChatGPT: YesGemini: NoPerplexity: YesNo
2Andrey Delchev & Partners, Eurolexnamed under 3 spellings6ChatGPT: NoGemini: YesPerplexity: YesNo
3Адвокат Венислава Цанкова6ChatGPT: YesGemini: YesPerplexity: NoNo
4Адвокатска кантора Силвия Петковаnamed under 3 spellings6ChatGPT: YesGemini: NoPerplexity: NoNo
5YARD Law Co.5ChatGPT: YesGemini: YesPerplexity: NoNo
6Адвокат Лазар Белевnamed under 3 spellings5ChatGPT: YesGemini: YesPerplexity: NoNo
7Адвокат Росица АстаковаLawyer Rositsa Astakova · named under 3 spellings5ChatGPT: YesGemini: YesPerplexity: YesNo
8Адвокатска кантора „Тончев“named under 3 spellings5ChatGPT: NoGemini: YesPerplexity: NoNo
9„Иванов и Йонкова“named under 4 spellings5ChatGPT: YesGemini: NoPerplexity: YesNo
10Адвокат Венелин Йорданов4ChatGPT: YesGemini: NoPerplexity: YesNo
11Адвокат Емил Пилев4ChatGPT: YesGemini: YesPerplexity: NoNo
12BGP Litigation, София Лунева3ChatGPT: NoGemini: NoPerplexity: YesNo

A business is counted once per answer. Different spellings of the same name were joined using rules we checked by hand.

Where the assistants read about lawyers and law firms

The websites the assistants cited when answering these four questions, sized by how often.

  • lawzana.com12 times
  • bg.usembassy.gov12 times
  • oink.bg11 times
  • venislavatsankova.com9 times
  • zoon.ru9 times
  • portalpravo.bg7 times
  • linkedin.com7 times
  • lawyer-chakarov.com6 times
  • tonchev.bg6 times
  • vkamenarska.com6 times
  • yardlaw.eu6 times
  • vesov.bg6 times
  • advocateabroad.com6 times
  • advokatpilev.com5 times
  • advokatia.bg5 times
  • bar-register.bg4 times

Lime: a business's own website. Outlined: a list, directory, booking site or forum. Crossed out: a foreign directory with nothing to do with Sofia.

Four lessons for lawyers and law firms in Sofia

What the assistants got wrong

What law firms in Sofia can do

0 of 6 checked on your site

  1. Say clearly what you specialise in

    The lawyer most named for employment law had her own website cited 9 times. One clear page per area of law.

  2. Get on the embassy and directory lists

    Lawzana and the US Embassy list were cited 12 times each. Embassies keep lists of English-speaking lawyers.

  3. Create a Google Business Profile

    Google showed no map for lawyers. The field is open.

  4. Use one name, one phone and one address everywhere

    In Bulgarian and in Latin letters, identical on your site, Google, Facebook and every directory. Every new spelling splits you in two.

  5. Add an English page

    The English question brought a different list almost every time. Say in English what you offer and who speaks English.

  6. Ask the assistants about yourself every month

    The four questions on this page are a good start. Fix any wrong fact where it comes from.

Questions

Which lawyer in Sofia does AI recommend?

Only one was named by all three assistants: Адвокат Росица Астакова (Lawyer Rositsa Astakova). Most of the 87 lawyers and firms were named by one assistant only.

How can law firms in Sofia get recommended by ChatGPT?

ChatGPT leans on Google Maps, so start with a complete and exact Google Business Profile. Then use one name everywhere, be on the lists the assistants read for your sector, and say plainly on your own site what you do and what it costs, in euro.

How did you test this?

We asked ChatGPT, Gemini and Perplexity the four questions on this page, three times each, on 30 October 2026, and searched the same questions on Google from Sofia. The method and all the data are on the main study page.

Keep reading

What does AI say about your business?

We check what ChatGPT, Gemini and Perplexity say about you, where they read it and what they get wrong, then fix it with you.

Ask us to check yoursAll ten sectors

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