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Lab study · Electricians in Sofia

Which Electrician in Sofia Does AI Recommend?

We asked ChatGPT, Gemini and Perplexity four questions about electricians in Sofia, three times each, and searched the same questions on Google from Sofia. Between them the assistants named 59 electricians. Not one was named by all three.

The questions: „Препоръчай добър електротехник в София“ (Recommend a good electrician in Sofia); „Спешен електротехник в София“ (An emergency electrician in Sofia); „Колко струва електротехник в София и кого да повикам?“ (How much does an electrician cost in Sofia and who should I call?); "How do I find a reliable electrician in Sofia?".

  • 36 AI answers
  • 59 named
  • 0 by all three
  • 36 by Gemini

Same question, four different answers

Pick a question. These are the names each assistant gave the first time we asked, in their order, next to Google's map for the same search in Sofia. A glowing name came up in more than one answer.

We asked

„Препоръчай добър електротехник в София“

Recommend a good electrician in Sofia

ChatGPT

  1. ЕлПерфект, Електроуслуги София
  2. ЕЛ ДЖИ Инженеринг 2001 ЕООД
  3. Titanium Systems
  4. Електро ЛСВ
  5. Електротехник Златко Парушев, София

Gemini

  1. VashiaRemont
  2. elektrouslugisofia.com
  3. 120.bg
  4. BestMaster
  5. Рем Груп

Perplexity

  1. Elektrichar.eu
  2. Електроуслуги София

Google's map

Google showed no map for this search.

We asked

„Спешен електротехник в София“

An emergency electrician in Sofia

ChatGPT

  1. ЕЛ ДЖИ Инженеринг / Вашия Ремонт
  2. Електротехник Златко Парушев, София
  3. Христо, електроуслуги
  4. Електротехник София

Gemini

  1. VashiaRemont
  2. Денонощни ел. услуги и ремонти (120.bg)
  3. Авариен електротехник (avaria.bg / elektro-uslugi.bg)
  4. Електро Услуги София Денонощно
  5. Денонощен екип София Ел

Perplexity

  1. Денонощни аварийни електроуслуги
  2. MasterElektrik

Google's map

Google showed no map for this search.

We asked

„Колко струва електротехник в София и кого да повикам?“

How much does an electrician cost in Sofia and who should I call?

ChatGPT

  1. ЕЛ ДЖИ Инженеринг 2001 ЕООД
  2. Ел.Услуги по домовете София - Димитър Димов
  3. Електротехник Златко Парушев, София
  4. Elektro LSV

Gemini

  1. ЕлТехник София 24/7
  2. ELtablo.net
  3. Vi Electric
  4. VashiaRemont

Perplexity

It named no business.

Google's map

Google showed no map for this search.

We asked

„How do I find a reliable electrician in Sofia?“

ChatGPT

  1. ElPerfect
  2. electrical services Elektro LSV
  3. ЕЛ ДЖИ Инженеринг 2001 ЕООДAlso named in another answer
  4. Електротехник Златко Парушев, СофияAlso named in another answer

Gemini

  1. CableNet Solutions
  2. El Smart
  3. Boris Electric / Elektrotehnik Sofia

Perplexity

It named no business.

Google's map

  1. ЕЛ ДЖИ Инженеринг 2001 ЕООДAlso named in another answer
  2. Ел.Услуги по домовете София - Димитър Димов
  3. Електротехник Златко Парушев, СофияAlso named in another answer

First of three runs, 30 October 2026. ChatGPT as people see it in Bulgaria; Gemini and Perplexity with web search on; Google searched from Sofia.

How much do they agree?

Across all 36 answers, Gemini named 36, ChatGPT 19 and Perplexity 4. The middle is empty: nobody was named by all three.

193640000
  • ChatGPT
  • Gemini
  • Perplexity
  • All three
  • Only ChatGPT: 19
  • Only Gemini: 36
  • Only Perplexity: 4
  • ChatGPT and Gemini: 0
  • ChatGPT and Perplexity: 0
  • Gemini and Perplexity: 0
  • All three: 0

The most named electricians in Sofia

Named most often across all 36 AI answers, which assistants named them, and whether Google's map showed them for any of our searches.
#BusinessAnswers it was inWho named itOn Google's map
1ЕЛ ДЖИ Инженеринг 2001 ЕООД9ChatGPT: YesGemini: NoPerplexity: NoYes
2Електротехник Златко Парушев, София8ChatGPT: YesGemini: NoPerplexity: NoYes
3ElPerfect5ChatGPT: YesGemini: NoPerplexity: NoNo
4120 Електротехник4ChatGPT: YesGemini: NoPerplexity: NoNo
5Ел.Услуги по домовете София - Димитър Димов4ChatGPT: YesGemini: NoPerplexity: NoYes
6Elektrichar.eu3ChatGPT: NoGemini: NoPerplexity: YesNo
7MasterElektrik3ChatGPT: NoGemini: NoPerplexity: YesNo
8VashiaRemontnamed under 3 spellings3ChatGPT: NoGemini: YesPerplexity: NoNo
9electrical services Elektro LSV3ChatGPT: YesGemini: NoPerplexity: NoNo
10Денонощни аварийни електроуслуги3ChatGPT: NoGemini: NoPerplexity: YesNo
11Ел техник София (eltehnik.net)named under 3 spellings3ChatGPT: NoGemini: YesPerplexity: NoNo
12Електротехник София3ChatGPT: YesGemini: NoPerplexity: NoNo

A business is counted once per answer. Different spellings of the same name were joined using rules we checked by hand.

Where the assistants read about electricians

The websites the assistants cited when answering these four questions, sized by how often.

  • maistorplus.com10 times
  • vashiaremont.com10 times
  • el-uslugi.net9 times
  • olx.bg8 times
  • sofia-el.com7 times
  • elektrotehnik-sofia-electrician.com7 times
  • eltablo.com6 times
  • justdial.com6 times
  • trustedtraders.which.co.uk6 times
  • rabotilo.bg6 times
  • daibau.bg5 times
  • reddit.com5 times
  • daibau.bg4 times
  • 120.bg4 times
  • елтехник.com4 times
  • maistorplus.com3 times

Lime: a business's own website. Outlined: a list, directory, booking site or forum. Crossed out: a foreign directory with nothing to do with Sofia.

Four lessons for electricians in Sofia

What the assistants got wrong

What electricians in Sofia can do

0 of 6 checked on your site

  1. Make your Google Business Profile complete and exact

    ChatGPT reads your rating, reviews, hours and address straight from Google Maps. Fill in every field, choose the right categories and keep your hours current.

  2. Build a full profile on MaistorPlus and Rabotilo

    Perplexity sent people there instead of naming anyone. Your full name and company, not just a first name.

  3. Give emergencies their own page

    Google showed no map for an emergency electrician. Hours, area covered and a phone number, in plain words.

  4. Use one name, one phone and one address everywhere

    In Bulgarian and in Latin letters, identical on your site, Google, Facebook and every directory. Every new spelling splits you in two.

  5. Publish your prices in euro, in plain words

    Price questions were answered from pages that state prices as text. Old prices in leva are still being repeated.

  6. Ask the assistants about yourself every month

    The four questions on this page are a good start. Fix any wrong fact where it comes from.

Questions

Which electrician in Sofia does AI recommend?

No electrician was named by more than one assistant. ChatGPT named the electricians on Google's map; Perplexity mostly pointed people to MaistorPlus and Rabotilo.

How can electricians in Sofia get recommended by ChatGPT?

ChatGPT leans on Google Maps, so start with a complete and exact Google Business Profile. Then use one name everywhere, be on the lists the assistants read for your sector, and say plainly on your own site what you do and what it costs, in euro.

How did you test this?

We asked ChatGPT, Gemini and Perplexity the four questions on this page, three times each, on 30 October 2026, and searched the same questions on Google from Sofia. The method and all the data are on the main study page.

Keep reading

What does AI say about your business?

We check what ChatGPT, Gemini and Perplexity say about you, where they read it and what they get wrong, then fix it with you.

Ask us to check yoursAll ten sectors

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