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Lab study · Dermatologists in Sofia

Which Dermatologist in Sofia Does AI Recommend?

We asked ChatGPT, Gemini and Perplexity four questions about dermatologists in Sofia, three times each, and searched the same questions on Google from Sofia. Between them the assistants named 88 dermatologists. Only 5 were named by all three: AestheLine, Dr. Denkova Dermatology, Dr. Desislava Nikolaeva, Дерматологична клиника „София“ (Sofia Dermatology Clinic), Клиника ЕвроДерма София (EuroDerma Clinic Sofia).

The questions: „Кой е добър дерматолог в София?“ (Who is a good dermatologist in Sofia?); „Дерматолог в София за преглед на бенки“ (A dermatologist in Sofia for a mole check); „Колко струва преглед при дерматолог в София и при кого да отида?“ (How much is a dermatologist visit in Sofia and who should I go to?); "Can you recommend an English-speaking dermatologist in Sofia?".

  • 36 AI answers
  • 88 named
  • 5 by all three
  • 56 by Gemini

Same question, four different answers

Pick a question. These are the names each assistant gave the first time we asked, in their order, next to Google's map for the same search in Sofia. A glowing name came up in more than one answer.

We asked

„Кой е добър дерматолог в София?“

Who is a good dermatologist in Sofia?

ChatGPT

  1. Д-р Светлана Панайотова
  2. Д-р Маргарита Къчева
  3. Д-р Димитър Черкезов
  4. Доц. Валентина Брощилова
  5. Dr. Denkova Dermatology
  6. AestheLine

Gemini

  1. Клиника по дерматология към ВМА
  2. УМБАЛ „Александровска“
  3. Д-р Петрана Каляшева
  4. д-р Пеев
  5. Проф. д-р Мирослава Кадурина
  6. Д-р Наталия Боянова

Perplexity

  1. Доц. д-р Иван Богданов
  2. Д-р Мариана Венелинова
  3. Д-р Деница Желева
  4. Д-р Виктория Иванова
  5. EuroDerma
  6. проф. Николай Цанков

Google's map

Google showed no map for this search.

We asked

„Дерматолог в София за преглед на бенки“

A dermatologist in Sofia for a mole check

ChatGPT

  1. МЦ ОнкоДермКеър
  2. Derma Vita
  3. Dermique
  4. ДКЦ 18

Gemini

  1. Проф. д-р Мирослава Кадурина
  2. Клиника по кожни болести към ВМА
  3. Александровска болница (Клиника по кожни и венерически болести)
  4. iClinic Dermatology
  5. Д-р Кристина Милкова
  6. МЦ „Св. Пантелеймон“

Perplexity

  1. AestheLine
  2. Клиника ЕвроДерма София
  3. Дерма Вита Клиник
  4. Дерма Акт Инфинити
  5. ДКЦ Александровска

Google's map

Google showed no map for this search.

We asked

„Колко струва преглед при дерматолог в София и при кого да отида?“

How much is a dermatologist visit in Sofia and who should I go to?

ChatGPT

  1. Д-р Ася Данчева
  2. Дерматологична клиника „София“Also named in another answer
  3. Dr. Vaneska Derma-Science Clinic
  4. Skin Consult

Gemini

  1. Клиника по кожни болести към ВМА
  2. проф. Веселин Троеев
  3. Доц. д-р Весел Кантарджиев
  4. Александровска болница (Клиника по кожни и венерически болести)
  5. Аджибадем Сити Клиник Токуда
  6. Д-р Петрана Каляшева

Perplexity

  1. Дерматологична клиника „София“Also named in another answer
  2. д-р Ивайло Петров
  3. Dr. Stavrov Aesthetics
  4. CityDerma
  5. ДКЦ Александровска
  6. Dr. Denkova Dermatology

Google's map

Google showed no map for this search.

We asked

„Can you recommend an English-speaking dermatologist in Sofia?“

ChatGPT

  1. Dr. Jasmine Mary John
  2. Dr. Gergana Manolova
  3. Dr. Ivan Grozdev
  4. Dr. Stefany KraevskaAlso named in another answer

Gemini

  1. Dr. Georgi Tsakov
  2. Dr. Stefany KraevskaAlso named in another answer
  3. Dr. Desislava NikolaevaAlso named in another answer
  4. Dr. Melani AngelovaAlso named in another answer
  5. Acibadem City Clinic Tokuda Hospital
  6. Sofiamed

Perplexity

  1. Dr. Melani AngelovaAlso named in another answer
  2. Dr. Desislava NikolaevaAlso named in another answer
  3. Dr. Antonina Ninova
  4. Dr. Maya Milanova

Google's map

  1. Bellissimo Clinic
  2. Dermique
  3. AestheLine

First of three runs, 30 October 2026. ChatGPT as people see it in Bulgaria; Gemini and Perplexity with web search on; Google searched from Sofia.

How much do they agree?

Across all 36 answers, Gemini named 56, ChatGPT 32 and Perplexity 24. Only 5 sit in the middle, named by all three.

17371510045
  • ChatGPT
  • Gemini
  • Perplexity
  • All three
  • Only ChatGPT: 17
  • Only Gemini: 37
  • Only Perplexity: 15
  • ChatGPT and Gemini: 10
  • ChatGPT and Perplexity: 0
  • Gemini and Perplexity: 4
  • All three: 5

The most named dermatologists in Sofia

Named most often across all 36 AI answers, which assistants named them, and whether Google's map showed them for any of our searches.
#BusinessAnswers it was inWho named itOn Google's map
1Dr. Denkova Dermatologynamed under 7 spellings11ChatGPT: YesGemini: YesPerplexity: YesNo
2Derma-Act9ChatGPT: YesGemini: YesPerplexity: NoNo
3Клиника ЕвроДерма СофияEuroDerma Clinic Sofia · named under 6 spellings9ChatGPT: YesGemini: YesPerplexity: YesNo
4Dr. Desislava Nikolaeva8ChatGPT: YesGemini: YesPerplexity: YesNo
5Дерматологична клиника „София“Sofia Dermatology Clinic8ChatGPT: YesGemini: YesPerplexity: YesNo
6AestheLine7ChatGPT: YesGemini: YesPerplexity: YesYes
7проф. Николай Цанковnamed under 4 spellings7ChatGPT: NoGemini: YesPerplexity: YesNo
8Dr. Vaneska Derma-Science Clinicnamed under 3 spellings6ChatGPT: YesGemini: NoPerplexity: NoNo
9Dr. Melani Angelova5ChatGPT: NoGemini: YesPerplexity: YesNo
10Dr. Stefany Kraevska5ChatGPT: YesGemini: YesPerplexity: NoNo
11Александровска болница (Клиника по кожни и венерически болести)named under 4 spellings5ChatGPT: NoGemini: YesPerplexity: YesNo
12Д-р Димитър Черкезов5ChatGPT: YesGemini: YesPerplexity: NoNo

A business is counted once per answer. Different spellings of the same name were joined using rules we checked by hand.

Where the assistants read about dermatologists

The websites the assistants cited when answering these four questions, sized by how often.

  • superdoc.bg34 times
  • dermasofia.com20 times
  • reddit.com13 times
  • derma-act.bg11 times
  • whatclinic.com11 times
  • tvoitakoja.com9 times
  • drdancheva.com9 times
  • drvaneska.bg8 times
  • skinline.bg8 times
  • satorilaser.bg8 times
  • euroderma-clinic.com7 times
  • drstavrov.com7 times
  • find-a-derm.aad.org6 times
  • dr-denkova.com6 times
  • drkaliasheva.com5 times
  • bg-mamma.com5 times

Lime: a business's own website. Outlined: a list, directory, booking site or forum. Crossed out: a foreign directory with nothing to do with Sofia.

Four lessons for dermatologists in Sofia

What the assistants got wrong

What clinics in Sofia can do

0 of 7 checked on your site

  1. Complete your Superdoc profile

    Superdoc was the most read website, cited 34 times. Keep it identical to your Google profile.

  2. Make your Google Business Profile complete and exact

    ChatGPT reads your rating, reviews, hours and address straight from Google Maps. Fill in every field, choose the right categories and keep your hours current.

  3. Use one name, one phone and one address everywhere

    In Bulgarian and in Latin letters, identical on your site, Google, Facebook and every directory. Every new spelling splits you in two.

  4. Give each treatment its own page

    Mole checks, acne, price of a visit: each question had its own leader. A clear page per treatment gets read.

  5. Publish your prices in euro, in plain words

    Price questions were answered from pages that state prices as text. Old prices in leva are still being repeated.

  6. Add an English page

    The English question brought a different list almost every time. Say in English what you offer and who speaks English.

  7. Ask the assistants about yourself every month

    The four questions on this page are a good start. Fix any wrong fact where it comes from.

Questions

Which dermatologist in Sofia does AI recommend?

Five were named by all three assistants: AestheLine, Dr. Denkova Dermatology, Dr. Desislava Nikolaeva, Дерматологична клиника „София“ (Sofia Dermatology Clinic) and Клиника ЕвроДерма София (EuroDerma Clinic Sofia).

How can clinics in Sofia get recommended by ChatGPT?

ChatGPT leans on Google Maps, so start with a complete and exact Google Business Profile. Then use one name everywhere, be on the lists the assistants read for your sector, and say plainly on your own site what you do and what it costs, in euro.

How did you test this?

We asked ChatGPT, Gemini and Perplexity the four questions on this page, three times each, on 30 October 2026, and searched the same questions on Google from Sofia. The method and all the data are on the main study page.

Keep reading

What does AI say about your business?

We check what ChatGPT, Gemini and Perplexity say about you, where they read it and what they get wrong, then fix it with you.

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